About the company
Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. We are looking for builders and owners who operate with speed and urgency and execute with excellence.
Responsibilities
- Drive attribution modeling and full-funnel measurement across all marketing channels
- Translate data into actionable insights and recommendations for marketing leaders across the business
- Create forecasts and scenario models to inform annual budget planning and incremental asks
- Build and maintain self-service dashboards in Tableau for brand, demand gen, digital, and strategic events
- Partner cross-functionally with Field Analytics, Strategy & Planning, Marketing Leadership, and Data teams on performance narrative and QBRs
- Partner with the Marketing Data Operations team to maintain data quality across martech systems
- Implement AI/ML capabilities for predictive modeling and automated insights
- Design and support marketing experiments with rigorous testing and statistical validation
- Mentor and provide analytical guidance to junior analysts, and establish best practices for the broader analytics function
- Stay current with analytics tools and methods to drive competitive advantage
Requirements
- 8+ years in Marketing, Analytics, Operations, or BI in B2B SaaS
- 4+ years in marketing analytics: campaign performance, demand gen, field marketing, and ABM measurement
- Track record of using data to drive business strategy and budget decisions
- Experience across enterprise sales, product-led growth, and partner marketing models
- Deep expertise in marketing attribution modeling and multi-touch measurement
- Data storytelling: communicate complex insights to executives and influence decisions
- Strong grasp of martech infrastructure: database management, data hygiene, API integrations (ad platforms, CRM, analytics tools, data warehouse)
- Expert-level Tableau, Salesforce, Snowflake, Excel
- Statistical analysis, A/B testing, and experimental design
- Proven ability to influence and guide the work of others without formal management authority
Conditions
- Annual base salary range: $170,000 - $233,000 USD
- Okta offers equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave)