Director of Brand and Creative

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director of Brand and Creative based in the United States.

• Define and manage the brand platform, including purpose, personality, voice, positioning, and core value proposition, ensuring the brand communicates trust, security, and simplicity.
• Develop and maintain brand architecture across digital identity, verification, online notarization, and AI-powered authorization solutions in collaboration with product marketing leadership.
• Lead brand refresh initiatives and strategic evolution as the business expands into new categories.
• Own the brand identity system and guidelines, covering logo usage, color palettes, typography, iconography, illustration, photography, motion design, and data visualization.
• Build and maintain a centralized, self-service brand hub and library of templates.
• Lead creative strategy, concept development, and execution for integrated marketing campaigns, product launches, and major brand initiatives.
• Oversee design and creative production across the company website, digital advertising, sales collateral, presentations, video, social media, and event environments.
• Establish and manage creative intake, prioritization, production, review, and approval workflows.
• Oversee creative budgets, external agencies, freelancers, and other production partners.
• Define brand health metrics and research programs to monitor awareness, consideration, and perception among target audiences.
• Partner with Product Design to ensure that the product experience and external marketing identity feel cohesive.
• Build strong relationships with executive stakeholders and functional leaders.
• Explore emerging creative technologies, tools, and workflows.

• At least 10 years of experience in brand strategy, creative direction, or a related discipline, including at least four years leading brand or creative teams within B2B technology, fintech, or security organizations, or equivalent senior agency experience.
• Demonstrated ability to develop and manage brand platforms, positioning strategies, visual identities, and messaging systems.
• A strong portfolio showcasing successful brand systems, integrated campaigns, and creative work.
• Proven experience leading a brand refresh, repositioning initiative, or brand architecture project.
• Strong creative direction capabilities across visual design, copywriting, video, motion, and integrated campaign development.
• Ability to connect creative decisions to business objectives, customer needs, market positioning, and measurable brand outcomes.
• Excellent presentation, communication, and stakeholder management skills.
• Experience working closely with Marketing, Product, Sales, and Communications teams.