About the company
Esri's Marketing Operations team manages the operational strategy that ensures marketing leads are captured and converted into real sales pipeline.
Responsibilities
- Lead end-to-end lead lifecycle strategy and execution: oversee how leads are captured, scored, routed, qualified, and accepted by sales; ensure a consistent and repeatable experience from first touch through opportunity creation across marketing programs and regions
- Define and govern lifecycle standards and marketing–sales handoffs: partner with sales operations teams and sales leadership to establish lifecycle stages, qualification criteria, acceptance standards, and service-level agreements
- Manage lifecycle performance and drive continuous optimization: track lead movement through the funnel to identify issues affecting speed-to-lead, conversion, and lead quality; analyze lifecycle performance data to surface trends and improvement opportunities
- Enable lifecycle visibility, systems alignment, and scalability: collaborate with marketing analytics and marketing technology teams to ensure lifecycle reporting, dashboards, and system configurations accurately reflect lifecycle standards; develop and maintain documentation and playbooks
Requirements
- 8+ years of experience in marketing operations, revenue operations, or a related role in a B2B organization
- Demonstrated experience managing marketing lead lifecycle processes end to end
- Experience partnering with sales operations on lead definitions, routing, and pipeline processes
- Familiarity with marketing automation platforms and CRM systems
- Strong analytical skills with experience using lifecycle data to identify operational improvements
- Ability to collaborate cross-functionally and influence alignment across marketing, sales, and operations teams
- Bachelor's degree in Marketing, Business, Analytics, or a related field
- Occasional travel may be required (up to ~25%)
- Visa sponsorship is not available; applicants must be authorized to work for any employer in the U.S.
Conditions
- Industry-leading health and welfare benefits: medical, dental, vision, basic and supplemental life insurance for employees and their families
- 401(k) and profit-sharing programs
- Minimum accrual of 80 hours of vacation leave, twelve paid holidays throughout the calendar year
- Opportunities for personal and professional growth
- Base salary range: $108,160 – $183,872 USD