About the company
Agoda is part of Booking Holdings (NASDAQ: BKNG), with over 7,000 people from 90 countries. The Marketing Team is a world leader in online marketing, highly data-driven.
Responsibilities
- Co-own with product the go-to-market strategy: targeted segments, USP, positioning
- Design the marketing strategy for the new B2C product across the full funnel
- Launch marketing channels (paid search, app campaigns, affiliates)
- Optimize performance campaigns across channels
- Work with Product and Design on onboarding, in-app messaging, key user journeys
- Collaborate with Fintech, Legal, and Compliance on compliant messaging
- Build and improve dashboards, reporting, and processes
- Manage and mentor a team (~2 analysts/marketers) as the vertical grows
Requirements
- At least 8 years of experience, 3+ years of hands-on growth/direct marketing in app-based or digital products
- Strong analytical skills with metrics (CAC, LTV, activation, retention, payback, cohorts)
- Ability to pull and analyze data using SQL and/or self-serve BI tools
- Entrepreneurial/builder mentality, bias for action and experimentation
- Strong stakeholder management and communication skills
Nice to have
- Direct marketing, Performance marketing and Affiliate marketing for financial products
- Experience in fintech or financial services (travel cards, multicurrency wallets)
- Experience launching or scaling a new product
Conditions
- Bangkok-based, relocation provided