About the company
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Sales & Growth Manager – B2B SaaS / Outbound Sales based in India.
Responsibilities
- Own the top of the sales funnel for a defined segment of approximately 2,000 prospective customers, ensuring consistent prospecting, qualification, follow-up, and pipeline progression.
- Execute outbound campaigns through email, LinkedIn, follow-up calls, and campaign platforms, following an established sales playbook and maintaining consistent activity levels.
- Manage outreach campaigns across approximately 10–16 target regions, personalizing communication where appropriate while preserving campaign consistency and messaging quality.
- Follow up systematically with prospects and ensure every qualified lead has a clear next action, accurate status, and appropriate follow-up date.
- Qualify prospects and convert relevant cold contacts into booked and attended virtual sales meetings.
- Brief and hand over qualified opportunities to colleagues responsible for closing, providing clear context and relevant prospect information.
- Handle first-line customer enquiries and route technical, product, or industry-specific questions to the appropriate team members.
- Maintain accurate CRM records, including prospect details, interactions, pipeline stages, follow-up dates, meeting notes, and lead status.
- Monitor funnel performance and prepare clear weekly sales reporting covering contacts approached, responses, qualified leads, meetings booked and attended, follow-ups due, and overall pipeline status.
- Identify opportunities to improve outbound performance through disciplined execution, accurate reporting, and incremental process improvements rather than unnecessary changes to the core sales strategy.
- Create and publish approximately one Instagram post and one LinkedIn post per week as part of the marketing component of the role.
- Develop simple visual content using Canva, Photoshop, or comparable tools, and prepare and distribute regular customer newsletters.
- Create practical, seasonal, and educational content that provides value to prospective customers while maintaining consistent positioning and messaging across campaigns and channels.
- Learn enough about the product, data, sensors, weather analytics, and relevant agricultural operations to communicate the value proposition clearly and credibly to prospective customers.
Requirements
- 5+ years of overall sales experience, including at least 3 years of direct experience selling B2B SaaS, software subscriptions, or other recurring-revenue products.
- Proven hands-on experience with cold outbound prospecting and a track record of personally converting cold contacts into qualified, booked sales meetings.
- Ability to demonstrate previous outbound performance using measurable metrics such as contacts approached, response rates, meetings booked, and meeting conversion rates.
- Strong experience actively managing a CRM and maintaining accurate pipeline information, follow-up schedules, lead stages, activity records, and data quality.
- Strong written English, with the ability to create concise, professional, and engaging outbound communications for busy prospects.
- Strong Excel or spreadsheet skills and comfort working with sales activity data, funnel metrics, reporting, and performance tracking.
- Demonstrated discipline and attention to detail, with a consistent approach to follow-ups, CRM hygiene, meeting documentation, and pipeline management.
- Strong communication skills and the ability to explain technical products and concepts using simple, clear language without relying on unnecessary jargon or sales clichés.
- Curiosity and willingness to learn about sensors, weather data, agriculture, horticulture, vineyard operations, and data-driven farming practices.
- Strong ownership and accountability, with the ability to work directly with leadership, discuss measurable results openly, and take responsibility for sales performance.
- Process-oriented mindset and willingness to execute an established sales playbook consistently rather than constantly redesigning the strategy.
- Ability to work independently and effectively from home while maintaining reliable communication, activity levels, reporting, and accountability.
- Willingness to commit to the role for at least one year and build long-term knowledge of the product, market, customers, and sales process.
- Experience with Zoho CRM, Zoho Campaigns, or Zoho One is an advantage.
- Previous experience in AgTech, agriculture, horticulture, viticulture, or selling technology to farmers, growers, SMEs, or owner-operated businesses is a plus.
- An engineering background or MBA/business qualification is advantageous, as is experience working with European customers.
- Experience with Canva, Photoshop, or similar content-creation tools is beneficial.
Conditions
- Fixed salary of ₹70,000–₹90,000 per month, depending on experience.