We're hiring a Lifecycle Marketing Manager to join our Product and Lifecycle Marketing team.
In this role, you'll design and optimize lifecycle programs that engage, retain, and grow members across their entire journey with Chime—from top of funnel through long-term retention—with a clear focus on driving growth, revenue, and member lifetime value (LTV).
This is a role for a holistic, business-minded marketer rather than a single-channel specialist.
Responsibilities
Own full-funnel lifecycle strategy—from top of funnel through activation and long-term retention
Define segments and translate them into targeted, personalized campaigns across owned channels (push, in-app, and out-of-app)
Generate data-driven hypotheses and run experiments to continuously optimize evergreen lifecycle campaigns and transactional communications
Develop and steward channel guidelines and governance
Collaborate and build strong relationships with partners across Product, Product Marketing, Engineering, Analytics, Design, User Research, CRM, and more
Requirements
4–6+ years of experience in lifecycle, growth, or related marketing, developing end-to-end campaigns from conceptualization to measurement
A growth-oriented, business-first mindset
A proven track record of building segments and managing successful campaigns across multiple channels (email, push, SMS, in-app messaging)
Strong experimentation chops—comfortable with A/B testing
Strong analytical skills with experience in data-driven marketing and performance analysis
The ability to work cross-functionally and collaborate with various stakeholders
Experience with key marketing platforms (Braze, Looker; AI tools a plus)
A strong self-starter mindset
Conditions
Base salary: $131,000 – $181,000 USD
Full-time employees may also be eligible for bonus(es), competitive equity, and benefits
In-office work policy: four days a week in the office and Fridays from home for those near one of our offices