About the company
Position listed on behalf of a partner company managing all applications and next steps. Fully remote role based in Brazil.
Responsibilities
- Create and evolve communication plans and relationship marketing initiatives focused on retention and loyalty
- Design, implement, and optimize automated customer journeys using Salesforce Marketing Cloud Engagement
- Configure, maintain, and monitor Data Extensions, Automation Studio processes, and Journey Builder workflows
- Analyze and segment customer databases to develop targeted audiences
- Plan and execute multichannel campaigns across email, SMS, push notifications, and WhatsApp
- Establish triggers, entry criteria, segmentation rules, and automated actions
- Track and analyze KPIs and recommend improvements
- Ensure accuracy, integrity, and governance of customer data
- Collaborate with CRM, marketing, data, and technology teams
- Perform tests, troubleshoot automation issues, and improve workflows
- Support integration of Salesforce Marketing Cloud with other platforms
Requirements
- Proven experience with Salesforce Marketing Cloud Engagement implementation and configuration
- Strong knowledge of creating and managing Data Extensions
- Hands-on experience with Automation Studio
- Practical experience with Journey Builder
- Ability to write SQL queries for segmentation and data analysis
- Salesforce Marketing Cloud Administrator certification or equivalent
- Experience implementing or supporting CRM and marketing automation projects
- Strong analytical skills to interpret campaign data and performance indicators
- Familiarity with CRM strategies for retention, engagement, and loyalty
- Advantage: advanced segmentation and personalization experience
- Desirable: multichannel communication experience
- Plus: platform integration experience
- Familiarity with Excel and data analysis solutions
- Strong collaboration and communication skills
Conditions