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SeniorOfficeCottonwood Heights, UT

Lifecycle Marketing Manager

S

SoFi

Уровень

Senior

Формат

Office

О роли

Описание вакансии

About the company

Responsibilities

Develop comprehensive lifecycle marketing strategies to drive card account opens, funding, card activation and ongoing spend
Collaborate with cross-functional teams including product, product marketing, and business unit leadership
Plan personalized multi-channel (email, push, in-app, and SMS) lifecycle marketing campaigns
Design and deploy educational content strategies to help members build their credit profile
Manage a rigorous experimentation roadmap for full-funnel program performance
Drive campaign automation and personalization
Report on lifecycle channel, campaign and program performance
Collaborate with the data science team to develop reporting frameworks
Direct campaign priorities with Lifecycle Marketing Tech Ops

Requirements

Bachelor's Degree, ideally in Business, Finance, Marketing, or a technical field
6+ years of direct-to-consumer lifecycle management experience including email, in-app, push, and SMS
Proven track record of driving lifecycle marketing strategy with expertise in cross-sell and upsell, new member onboarding and retention
Strong analytical skills with experience using various testing methodologies
Experience in directing creative decisions for lifecycle marketing
Effective verbal and written communication skills
Experience presenting channel strategy and campaign results to cross-functional partners and executive leadership
Experience working in a regulated industry (FinTech or Wealth Management) is highly preferred
Experience leveraging AI-driven insights or machine learning models

Nice to have

Стек и навыки