About the company
Databricks is the Data and AI company. More than 20,000 organizations worldwide — including adidas, AT&T, Bayer, Block, Mastercard, Rivian, Unilever, and 70% of the Fortune 500 — rely on the Databricks Data + AI Platform to build and scale data and AI apps, analytics and agents. Headquartered in San Francisco with 30+ offices around the globe.
Responsibilities
- Consistently meet or exceed agreed marketing-sourced pipeline and revenue contribution targets for the Mexico business, with clear accountability for lead-to-opportunity and opportunity-to-close conversion.
- Establish an integrated, full-funnel field marketing engine that reliably converts priority accounts from awareness to active pipeline, improving lead-to-opportunity conversion rates and deal velocity versus baseline.
- Evolve field marketing in Mexico from event-centric execution to scalable, repeatable demand-generation motions that measurably increase sourced and influenced pipeline across priority industries and account tiers.
- Build a tight, trusted partnership with Mexico sales leadership where field marketing plans are co-created, embedded in territory/account plans, and reflected in higher engagement with marketing programs and stronger forecast confidence.
- Improve lead management performance from field programs (speed-to-lead, routing accuracy, and follow-up quality), resulting in higher conversion rates at each stage of the funnel.
- Increase the ROI of Mexico marketing investments by using attribution and performance data to reallocate budget toward the highest-performing channels and programs, generating more pipeline and revenue per dollar spent.
Requirements
- 6+ years of B2B marketing experience, including 2–4 years in field marketing or a closely related role with direct accountability for pipeline and revenue contribution.
- Proven success building marketing-sourced pipeline in partnership with direct sales and SDR/XDR teams, ideally in a high-growth or SaaS environment.
- Hands-on experience designing and executing integrated, full-funnel programs (e.g., events, digital campaigns, account-based initiatives, and partner activities) that move target accounts through the buyer journey and generate measurable pipeline.
- Strong marketing operations aptitude, including working in Salesforce (or a similar CRM) and a marketing automation platform to manage campaigns, leads, and attribution across the funnel.
- Demonstrated ability to use data and experimentation to make investment decisions—comfortable with conversion analysis, pipeline reporting, and optimizing programs and budgets for ROI.
- Experience partnering closely with sales leaders to co-build territory and account plans, translating business priorities into concrete marketing strategies, plays, and success measures.
- Excellent stakeholder management and communication skills in a matrixed environment, with the ability to represent customer and field needs to regional and global marketing teams and drive alignment.
- Willingness to travel for customer meetings, field programs, and key internal alignment sessions within Mexico and occasionally across the Americas.
Conditions
- Comprehensive health coverage including medical, dental, and vision.
- 401(k) Plan.
- Equity awards.
- Flexible time off.
- Paid parental leave.
- Family Planning.
- Gym reimbursement.
- Annual personal development fund.
- Work headphones reimbursement.
- Employee Assistance Program (EAP).
- Business travel accident insurance.