About the company
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director, Marketing Operations based in the United States.
Responsibilities
- Own and continuously optimize the marketing technology stack, including marketing automation, CRM integrations, attribution, enrichment, lead routing, and partner portal systems.
- Manage the Martech budget and vendor ecosystem, including platform selection, contracts, renewals, performance evaluation, and ROI accountability.
- Identify, test, and implement AI and automation opportunities that improve marketing productivity, lead quality, operational efficiency, and execution speed.
- Build and maintain a robust source attribution framework connecting pipeline and revenue to campaigns, channels, and partner activities.
- Own account and lead enrichment processes to support accurate segmentation, scoring, routing, and targeting.
- Design and manage lead lifecycle processes, including partner-sourced and partner-referred leads, with a focus on speed-to-lead and effective handoffs between Marketing, Channel, and Sales.
- Partner with Demand Generation and Customer Marketing leaders to translate campaign strategies into scalable operational processes, from campaign setup and segmentation through funnel measurement.
- Establish strong data governance and hygiene across marketing systems, including field mapping, deduplication, data quality, and consent and privacy requirements.
- Define and maintain shared Marketing and Sales standards for funnel stages, MQLs, SQLs, service-level agreements, and lead handoffs.
- Partner with Analytics to develop reporting and dashboards that provide clear visibility into funnel performance, attribution, pipeline, and revenue contribution.
- Own source tracking, lead routing, attribution, and partner lead flows for indirect and channel programs, including partner portal integrations.
- Ensure consistent measurement and operational alignment across direct and partner-led go-to-market motions.
- Lead, coach, and develop the Marketing Operations team while building a scalable and high-performing operating function.
- Collaborate with Marketing, Sales, Channel, Analytics, IT, and Legal teams to evaluate, implement, and continuously improve systems, integrations, and operating processes.
Requirements
- 8–12+ years of experience in Marketing Operations, Revenue Operations, Martech, or a related function, ideally within a B2B or SaaS environment.
- Deep hands-on expertise with Marketo and Salesforce, with a proven track record of optimizing marketing technology ecosystems for reliability, scale, and business impact.
- Demonstrated experience identifying and implementing AI-powered and automated solutions within marketing or Revenue Operations environments.
- Experience with tools such as ZoomInfo, LeanData, and Impartner, or comparable platforms supporting enrichment, routing, and partner operations, is preferred.
- Strong experience with multi-touch attribution and source tracking across demand generation, customer marketing, and channel programs.
- Proven expertise in account and lead enrichment, lead scoring, lifecycle management, routing architecture, and funnel operations.
- Experience establishing data governance, data hygiene, field mapping, deduplication, and privacy/compliance practices such as GDPR.
- Experience managing Martech budgets and vendor relationships, including contract negotiations, renewals, and ROI measurement.
- Strong understanding of Marketing and Sales alignment, with experience translating marketing strategies into scalable systems, workflows, and processes.
- Experience supporting indirect channel and partner programs, including partner portals, partner lead routing, and source attribution, is strongly preferred.
- Demonstrated ability to lead, coach, and develop operations professionals and cross-functional teams.
- Excellent analytical and problem-solving capabilities, with the ability to turn complex data into clear and actionable recommendations.
- Strong project management skills and the ability to manage multiple stakeholders, initiatives, and competing priorities.
- Excellent communication and collaboration skills, with the ability to influence senior stakeholders and work effectively across Marketing, Sales, Analytics, IT, Channel, and Legal.
Conditions
- Comprehensive medical, dental, and vision insurance.
- Health Savings Account (HSA) and Flexible Spending Account (FSA) options.
- Annual Lifestyle Spending Account (LSA).
- 401(k) retirement plan with company matching.
- Paid parental leave.
- Vacation, personal, and wellness days.
- Annual learning and development budget.
- Eligibility to participate in an annual bonus program.
- Remote work opportunity in the United States, with access to a Toronto office.
- Inclusive and collaborative environment focused on professional growth an