About the company
SoFi is a next-generation financial services company and national bank using mobile-first technology to help millions of members reach their financial goals.
Responsibilities
- Own end-to-end concept and design for marketing projects across digital mediums: email design, in-app messages, social media posts, branding campaigns, lead gen campaigns, digital videos, display banners
- Create marketing materials for engaging, fast-growing products
- Collaborate with copywriter partner on vision for briefs and campaign storytelling
- Create consumer- and enterprise-facing work that is visually exciting and emotionally engaging
- Test, iterate, and optimize designs to improve business results
- Use enterprise-approved AI tools for creative workflow efficiencies
- Collaborate with creative, web, and development teams and cross-functional stakeholders
- Champion the SoFi brand and user experience
Requirements
- Minimum 5 years as an art director at an ad agency, in-house creative department, or freelancing for major brands
- Strong well-rounded portfolio showing advanced conceptual and craft skills
- Ability to work independently in a fast-paced environment and iterate on design options
- Ability to balance multiple projects with tight timelines
- Data-driven approach to testing design solutions
- Comfortable collaborating with product marketers, product designers, brand strategists
- Strong written and oral communication and presentation skills
- Advanced understanding of Adobe Creative Suite and Figma
- Nice to have: Adobe After Effects, Adobe Substance, Generative AI software
- Experience in FinTech and Insurance is a plus
Conditions
- Contract role at San Francisco HQ
- Comprehensive and competitive benefits
- Equal employment opportunities