О компании
Mixpanel turns data clarity into innovation. Trusted by more than 29,000 companies, including Workday, Pinterest, LG, and Rakuten Viber, Mixpanel’s AI-first digital analytics help teams accelerate adoption, improve retention, and ship with confidence.
Обязанности
- Develop, test and evangelize Mixpanel’s messaging and positioning, ensuring it's clear, differentiated, and aligned across every touchpoint.
- Develop and execute go-to-market strategies and launches, including end-to-end planning, execution, and creation of marketing content to generate awareness and educate internally and externally.
- Own the keynote and sessions at our annual US, EMEA, and APAC MXP events.
- Run the win/loss program for Enterprise accounts - share company-wide each quarter.
- Go deep on competitive intelligence to inform product strategy, shape the roadmap, and enable GTM teams with clear differentiation and positioning.
Требования
- 15 years of product marketing experience in B2B SaaS, including 5+ years in people management.
- Experience across both PLG (product-led growth) and sales-led growth within digital analytics.
- A proven track record of leading successful launches and GTM motions that drove adoption and revenue growth.
Условия
- Comprehensive Medical, Vision, and Dental Care.
- Mental Wellness Benefit.
- Generous Vacation Policy & Additional Company Holidays.
- Enhanced Parental Leave.