About the company
Our partner is looking for a Digital Marketing/Communications Specialist I based in the United States. This remote role offers the opportunity to manage digital advertising strategies across search, social, display, and video channels.
Responsibilities
- Develop and execute paid digital marketing campaigns across search engines, social media, display, and video advertising platforms.
- Tailor advertising content, messaging, and targeting strategies to specific audiences, platforms, and client objectives.
- Manage assigned client accounts, monitoring performance and making independent tactical decisions to improve campaign outcomes.
- Conduct keyword research, create and optimize advertisements, manage audience targeting, and track campaign performance.
- Analyze advertising data and translate performance results into actionable insights and strategic recommendations.
- Become proficient in analytics dashboards and campaign management systems to monitor effectiveness and identify optimization opportunities.
- Prepare monthly performance reports and lead strategic performance review consultations with clients through video meetings and email.
- Share cross-channel performance insights with clients, leadership, and internal stakeholders, highlighting audience responsiveness and campaign effectiveness.
- Troubleshoot advertising issues and coordinate with relevant teams to ensure timely resolution, strong client satisfaction, and account retention.
- Collaborate with Analytics, Innovation, Advertising Operations, and Sales teams to support campaign execution and new product opportunities.
- Maintain accurate records of client interactions, campaign optimizations, decisions, and recommendations in Salesforce.
- Monitor industry developments and competitor strategies to identify opportunities for improved digital marketing performance.
- Travel up to 5% as needed for client meetings or team events.
Requirements
- Bachelor's degree with less than 2 years of relevant experience, or approximately 4 years of relevant experience without a degree.
- 1–2 years of experience in digital advertising, SEM, paid social, display/video advertising, or a related digital marketing discipline.
- Strong understanding of search engine marketing, website and advertising analytics, digital content strategy, and paid media.
- Ability to understand client objectives and translate business goals into effective advertising recommendations.
- Experience with tools such as Google Ads, Google Analytics, Microsoft Ads, Meta Business Manager, Fluency's Backpack, and Salesforce/SFX.
- Google Search, Display, Shopping, and Microsoft Ads certifications are preferred and must be obtained within 90 days of hire if not already held.
- Strong analytical and problem-solving skills, with the ability to interpret campaign data and make informed decisions.
- Excellent written and verbal communication skills, particularly when presenting performance insights and recommendations to clients.
- Strong client relationship, time-management, organization, and email-management skills.
- Ability to manage multiple accounts and priorities in a fast-paced environment while maintaining attention to detail.
- Ability to work effectively with cross-functional teams and adapt to changing business and client needs.
- Must be currently authorized to work in the United States without current or future employer sponsorship.
Conditions
- Fully remote work option within the United States.
- Base salary range of $50,400–$75,600, depending on location, experience, knowledge, skills, and abilities.
- Potential eligibility for additional incentive-based compensation.
- Health insurance options, including medical, dental, and vision coverage.
- Retirement planning options, including a 401(k).
- Flexible paid vacation arrangements based on role responsibilities and business needs.
- Seven paid holidays annually.
- Up to 160 hours of paid wellness time per year for personal or family wellness needs.
- Additional paid leave options, including parental, bereavement, military, jury duty, voting, and volunteer leave.
- Opportunities for professional development, collaboration, and career growth.
- Exposure to diverse digital advertising channels, technologies, analytics platforms, and client accounts.
- Supportive, collaborative, and innovation-focused working environment.