Director of Product Marketing

InMobi Advertising is a global technology leader helping marketers win the moments that matter. Our advertising platform reaches over 2 billion people across 150+ countries and turns real-time context into business outcomes, delivering results grounded in privacy-first principles. Trusted by 30,000+ brands and leading publishers, InMobi is where intelligence, creativity, and accountability converge. By combining lock screens, apps, TVs, and the open web with AI and machine learning, we deliver receptive attention, precise personalization, and measurable impact.

Through Glance AI, we are shaping AI Commerce, reimagining the future of e-commerce with inspiration-led discovery and shopping. Designed to seamlessly integrate into everyday consumer technology, Glance AI transforms every screen into a gateway for instant, personal, and joyful discovery. Spanning diverse categories such as fashion, beauty, travel, accessories, home décor, pets, and beyond, Glance AI delivers deeply personalized shopping experiences. With rich first-party data and unparalleled consumer access, it harnesses InMobi’s global scale, insights, and targeting capabilities to create high impact, performance driven shopping journeys for brands worldwide.

Recognized as a Great Place to Work, and by MIT Technology Review, Fast Company’s Top 10 Innovators, and more, InMobi is a workplace where bold ideas create global impact. Backed by investors including SoftBank, Kleiner Perkins, and Sherpalo Ventures, InMobi has offices across San Mateo, New York, London, Singapore, Tokyo, Seoul, Jakarta, Bengaluru and beyond.

• Outside-In Market & Customer Insight (Foundational): Act as the voice of the customer for DSP-led commerce and app growth products. Build a deep understanding of buyer motivations, constraints, and decision criteria; how commerce, performance, and retail media network (RMN) budgets are actually allocated; what customers say they want versus what they actually buy. Use customer insight to define ideal customer profiles (ICPs) and buying personas, prioritize the highest-impact use cases, pressure-test internal assumptions, and serve as the internal arbiter of market reality when perspectives diverge.
• Commerce Strategy & Narrative (Primary Ownership): Define what “Commerce in the DSP” means — including outcomes, ICPs, use cases, and clear differentiation versus retail media networks, retail media platforms, and performance DSPs. Build and own the end-to-end commerce narrative, including problem framing rooted in customer pain points, a clear value proposition tied to measurable business outcomes, and a compelling articulation of why DSP-native commerce versus alternative solutions. Ensure positioning reflects how customers actually talk, evaluate, and buy, rather than internal product architecture.
• App User Acquisition, Re-engagement & Retargeting (Core Use-Case Pillar): Own the product marketing strategy and narrative for app user acquisition, user re-engagement, and retargeting and lifecycle marketing. Position these capabilities as inputs into commerce and lifecycle outcomes — such as conversion, repeat purchase, and lifetime value (LTV) — rather than isolated performance tactics. Define ICPs, buying triggers, and success metrics for growth and performance marketers. Ensure consistent storytelling across full-funnel and lifecycle marketing motions, reinforcing a unified customer journey narrative.
• Ecosystem Depth: Lead product marketing strategy across the broader ecosystem, supporting DSP-led commerce and growth. Run product marketing initiatives for third-party DSP integrations and strategic platform partnerships. Own product marketing engagement with marquee measurement and attribution partners, ensuring alignment between product capabilities, performance insights, and customer value.
• Product GTM & Launch Strategy: Own PR/FAQ frameworks, positioning documentation, launch narratives, and go-to-market strategies for commerce and app growth products. Demonstrate the ability to execute both product-led growth (PLG) and sales-led motions.

• Proven experience in product marketing for advertising technology, DSPs, or related platforms.
• Deep understanding of the digital advertising ecosystem, including programmatic buying, retail media, and performance marketing.
• Strong analytical skills and ability to translate complex technical capabilities into compelling customer narratives.
• Excellent communication and leadership skills, with experience working cross-functionally with product, sales, and engineering teams.
• Ability to travel occasionally for client meetings, industry events, and strategic partner engagement.

This role is based in either our San Mateo, CA, or New York, NY, office and requires regular in-office presence.