We are looking for a Product Marketing Manager (CRM) to drive growth, frequency, and retention for inDrive.Groceries and Restaurant Delivery.
This role sits at the intersection of product, CRM, analytics, and growth. You will own end-to-end go-to-market and CRM strategies that turn food delivery into a habit-forming, high-frequency use case.
Your mission is to translate product capabilities, assortment, and offers into clear, timely, and personalized communication — driving both first orders and repeat behavior through scalable lifecycle strategies.
CRM & lifecycle ownership
Design and own CRM strategies across the full lifecycle
Drive high-frequency CRM orchestration
Lead multi-channel communication: push notifications, in-app banners (home, catalog, checkout, ride context) and WhatsApp / messaging channels
Work with Bloomreach: segmentation, dynamic content and personalization, triggered and automated flows
Data, events & analytics
Own the definition and quality of product & CRM events required for funnel tracking, segmentation and targeting, experimentation and ML use cases
Partner with analytics to track conversion to first order, repeat rate, frequency (orders per user), AOV / basket composition, CRM contribution to GMV
Drive A/B testing
Cross-functional leadership
Act as a key connector between Product (Groceries & Food Delivery), Engineering, Analytics & Data Science and Local Marketing teams
Support market rollouts across multiple countries: adapt CRM strategies to local behavior and supply, align with local assortment, pricing, and partners