About the company
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Growth Marketing Manager (B2B SaaS / Cybersecurity) based in India.
Responsibilities
- Own and continuously improve the marketing funnel, from initial awareness and lead generation through nurture, conversion, and booked sales opportunities.
- Develop and test compelling positioning, messaging, and value propositions that address why businesses should improve their cybersecurity or change providers.
- Manage lead nurturing, email sequences, lead scoring, and follow-up workflows using marketing automation tools.
- Drive qualified traffic through content marketing, organic search, LinkedIn, and other relevant acquisition channels.
- Improve website conversion through landing pages, comparison content, pricing explainers, switching guides, and other high-intent assets.
- Create and coordinate engaging marketing content, including articles, infographics, short-form videos, and other creative assets.
- Build and strengthen the brand presence on LinkedIn while using the platform to generate relevant website traffic and demand.
- Analyze funnel and campaign performance, identify growth opportunities, and use measurable results to guide experimentation and prioritization.
- Work autonomously while collaborating closely with revenue and SEO stakeholders in a distributed international team.
Requirements
- 3+ years of experience in B2B marketing, including at least 2 years with direct ownership of a marketing funnel rather than primarily supporting one.
- Experience in B2B SaaS, cybersecurity, IT services, or another technical B2B category.
- Demonstrable evidence of marketing growth success, including ownership of a funnel and measurable results.
- Strong written and spoken English, with the ability to communicate clearly with business and technical audiences.
- Hands-on experience with marketing automation platforms; experience with HubSpot is particularly relevant.
- Strong understanding of demand generation, nurture, conversion optimization, content marketing, and digital acquisition.
- Ability to work independently, prioritize effectively, and take ownership in a fully remote environment.
- Helpful additional experience includes managed-service-provider marketing, paid advertising, outbound marketing, or direct marketing.
Conditions
- Fully remote, full-time independent contractor position.
- Compensation paid directly in USD.
- Competitive salary.
- Potential performance bonus tied to measurable business impact.
- Annual compensation review.
- 15 days of paid time off plus public holidays.
- Equipment budget to support your remote setup.
- Dedicated learning and professional development budget.
- Opportunity to work closely with senior revenue leadership and influence the growth strategy of a developing B2B cybersecurity offering.
- International remote working environment with colleagues across multiple regions.
- Working hours aligned with or close to the Toronto time zone.