B2B Digital Marketing Manager

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a B2B Digital Marketing Manager based in the United States.

• Develop, launch, and optimize targeted demand generation campaigns aligned with ideal customer profiles, strategic accounts, audience segments, and pipeline objectives.
• Manage paid media campaigns across LinkedIn and Google Ads, optimizing targeting, creative, spend, and conversion performance to generate qualified leads and pipeline.
• Build and manage HubSpot landing pages, forms, workflows, campaigns, and multi-touch nurture programs designed to improve engagement, qualification, and conversion.
• Monitor campaign performance, funnel metrics, attribution, and ROI across HubSpot, Google Analytics, SEMrush, and paid media platforms, translating results into actionable recommendations.
• Partner with Sales and Marketing Operations to improve lead qualification, funnel progression, conversion rates, and overall pipeline contribution.
• Coordinate third-party industry partnerships, webinars, analyst programs, and content sponsorships to expand reach and generate new demand.
• Support website optimization through CMS updates, SEO improvements, conversion rate optimization, bug reporting, and ongoing content enhancements.
• Amplify campaigns and content across social media channels and other relevant digital touchpoints.
• Own campaign reporting and communicate performance, insights, opportunities, and optimization recommendations to internal stakeholders.
• Identify and test emerging channels, tactics, audience segments, and campaign approaches to improve efficiency and commercial impact.
• Support co-marketing initiatives and enablement activities with a global partner network to expand market reach and create joint pipeline opportunities.

• 5–7 years of experience in demand generation, digital marketing, growth marketing, or a related field, with demonstrated success contributing to pipeline and revenue growth.
• Hands-on expertise managing and optimizing paid media campaigns across LinkedIn and Google Ads.
• Strong experience with HubSpot, including campaign management, workflows, reporting, automation, and lead nurturing.
• Experience managing website content and landing pages using WordPress.
• Practical knowledge of SEO, Google Tag Manager, SEMrush, and Google Analytics.
• Strong analytical capabilities, with the ability to interpret marketing performance data and convert insights into clear actions.
• Excellent project management and stakeholder management skills, with the ability to coordinate multiple priorities and deliver against deadlines.
• Experience collaborating effectively with cross-functional and geographically distributed teams.
• Experience purchasing or managing media in highly regulated industries such as government or healthcare is valuable.
• Understanding of the HR, talent development, or learning and development landscape is a plus.
• Proactive, resourceful, and comfortable working independently in an ambiguous and rapidly evolving environment.
• Creative, flexible, and committed to a test-and-learn approach to campaign development and optimization.
• Strong ownership mindset, accountability, integrity, and focus on measurable business outcomes.
• Willingness to continuously learn, experiment, and adapt marketing strategies based on market and performance insights.
• Must be located on the U.S. East Coast to facilitate collaboration with U.K.-based colleagues and stakeholders.
• Must be a U.S. citizen, eligible to work in the United States, and able to pass a background check.

• Work arrangement: Full-time, fully remote position.
• Location flexibility: Remote within the United States, with an East Coast location required for effective collaboration with U.K. teams.
• Paid time off: Unlimited PTO.
• Parental support: Enhanced parental leave.
• Professional development: Opportunities and support for continued learning and career development.
• Wellbeing: Annual wellbeing allowance.
• Remote-work support: Home working setup allowance for new joiners.
• Additional paid leave: Birthday off and paid working days between Christmas and New Year’s Eve.
• Global environment: Opportunity to collaborate with geographically distributed teams and international stakeholders.
• Travel: Some travel may be required.