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LeadHybridSan Francisco, CA, New York, NY; Seattle, WA

Customer Marketing Manager

C

Carta

Зарплата

$15,200–$17,900

Уровень

Lead

Формат

Hybrid

О роли

Описание вакансии

About the company

Carta is the connected platform and AI-native ecosystem for private capital.
Trusted by 55,000 companies and 1.8M+ equity holders in 160+ countries, and 10,000 funds and SPVs representing $250B+ in assets under management.
Recognized by Fortune, Forbes, Fast Company, Inc. and Great Places to Work.

Responsibilities

Define strategy for customer marketing across channels to accelerate expansion for the Cap Table business.
Prioritize the customer experience within the campaign strategy.
Use campaign data and insights to improve segmentation, audience targeting, and execution across product buying and adoption journeys.
Act as a key member of the planning and prioritization team for quarterly and annual planning.
Own the execution of upsell and cross-sell programs for QSBS, Carta Total Compensation (CTC), Equity Advisory and future priority add-on products.
Lead with an integrated marketing approach inclusive of content, events (live/webinar), paid, customer comms to drive expansion and retention.
Collaborate across Sales, Product, Product Marketing, Customer Success Managers (CSM), Lifecycle, Marketing Ops and other internal marketing partners.
Partner with Product, Product Marketing, Engineering, and Lifecycle teams to build and scale in-product discovery campaigns.
Leverage AI for account intelligence and account-based marketing (ABM) to identify expansion opportunities.
Identify opportunities to optimize marketing workflows and increase execution speed using AI and automation platforms.
Take a lead role in generating demand from customer-focused product launches.

Requirements

8+ years of customer or growth marketing experience, preferably in B2B SaaS, or in outbound marketing.
Experience partnering cross-functionally across Product, Product Marketing, Sales, CSM, Lifecycle, and Marketing Ops.
Comfortable designing multi-channel GTM motions, including in-product, email nurtures, events (virtual and in-person), paid social, and targeted outbound campaigns.
Ability to build and scale automated programs using triggers and workflows.
Customer obsessed, data driven, and fluent using insights to shape priorities and optimize campaigns.
Thrives in a fast-paced, ambiguous environment with a strong bias toward action and continuous improvement.
Financial services or Private capital background a plus.
BA required.

Conditions

Market competitive salary, equity for all full time roles, exceptional benefits, and, for applicable roles, commission plans.
Minimum cash compensation (salary + commission if applicable) range: $182,750 - $215,000 salary in San Francisco, CA; New York, NY.
$173,613 - $204,250 salary in Seattle, WA.
Equal opportunity employer.

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