About the company
Coursera and Udemy are now one company, bringing together two mission-driven brands to create the world’s most powerful platform for turning learning into progress. Together, we help more than 300 million learners and 12,000+ enterprise customers build the skills they need for a world being reshaped by AI.
Responsibilities
- Conceptualize and define content marketing assets that reflect our goals, campaign themes, and target personas. Develop project briefs, messaging, and detailed outlines for content assets.
- Flex between strategist, writer, and editor by reviewing all content deliverables and authoring content as needed.
- Create a wide range of content assets, including data reports, e-books, short-form visuals, videos, articles, webinars, and webpages for priority industries and personas.
- Partner with product marketing, regional marketing, demand generation, customer marketing, sales, and creative to drive alignment on content topics.
- Review and edit all content to ensure it is consistent with Coursera’s messaging, style, voice, and tone, and support quarterly editorial calendar planning for content marketing.
Requirements
- 5+ years of experience in content marketing, preferably in a B2B/enterprise environment creating content assets and strategies for full-funnel marketing campaigns.
- Strong writer with a demonstrated history of producing a variety of content, such as e-books, data reports, videos, and webpages.
- Experience using AI-powered tools to improve efficiency and scale content production.
- Understanding of SEO/AIO/GEO content creation best practices.
- Experience handling multiple projects at once and driving alignment with stakeholders across marketing disciplines, sales, and brand & creative.
- Bachelor’s Degree in English, Communication, Journalism, or a related field.
- Preferred Qualifications: Experience creating content tailored to specific industries and personas, experience with data reports and e-books, experience with video content, experience with webinars.