VP, Revenue Marketing

Webflow is the agentic web marketing platform for modern marketing teams, helping organizations build, manage, and optimize high-performing web experiences that drive predictable growth and strengthen brand trust. Building at Webflow will need grit, because we move fast, without ever sacrificing craft or quality.

• Own marketing-sourced and influenced pipeline and iARR targets (new business + expansion), including forecasting, budget allocation, and channel ROI.
• Balance Demand Creation (category and awareness plays that create future pipeline) with Demand Capture (high-intent programs that efficiently convert in-market demand) with a clear view of CAC, payback, and Cost to Book by channel.
• Build and optimize the full funnel: lead → MQL/PQL → SAO → closed/won, plus upsell/cross-sell motions.
• Own webflow.com performance as our highest leverage pipeline channel: conversion, channel optimization, and demand capture, in partnership with Product and Brand on experience and design.
• Lead a multi-disciplinary Revenue Marketing org (demand gen, digital channel optimization, field marketing, partner marketing, lifecycle).
• Build and scale a high-performing team aligned to our sales led and partner led motions.
• Partner with peer Marketing Leaders to ensure integrated, end-to-end campaigns rather than siloed programs.
• Work with Sales leadership to prioritize segments and plays, and ensure marketing programs, SDR/BDR sequencing, and AE outreach are orchestrated around those plays.
• Build ABM/account-based plays for mid-market + enterprise in close partnership with SDR/BDR and AE teams.
• Build the Revenue ‘feedback loops’ from sales calls into messaging, offers, campaign strategy, and competitive positioning.
• Partner with VP of Partnership to define partner-sourced pipeline targets by tier and region, and build the co-marketing and enablement programs to hit them.
• Build a partner tiering and activation model: recruit → enable → co-market → measure.
• Develop scalable plays for different partner types, including tech/integration partners, Agencies, and platforms.
• Own lifecycle strategy across onboarding, activation to paid, re-engagement, expansion, and advocacy.
• Partner closely with CS and Product to design and test lifecycle journeys that improve time-to-value, expansion iARR, and multi-product attach.
• Operationalize customer proof as part of core sales plays, measured by win rate, attach, and cycle time.
• Act as ‘Customer Zero’ for Product: use Webflow internally at a high bar, surface friction and unmet needs, and translate real internal workflows into prioritized, testable product and GTM requirements.
• Lead in the AI transformation of our Revenue Marketing team.

• 12-15+ years in B2B SaaS revenue marketing, including senior leadership ownership of pipeline and ARR.
• Demonstrated ability to synthesize a data diagnosis into a stated strategic thread, and defend that thread.
• Track record of building trust and results with a new team fast, specifically in the first 30 to 60 days. Clear, sized instructions to directs rather than high volume, ambiguous asks.
• Proven ability to operate in a sales-led and partner-led model with visibility into self serve iARR performance; knows how these motions feed each other instead of competing.
• Experience building integrated revenue plays (not just channels); can design and run cross-functional plays from concept through enablement to measurement.
• Deep analytics and operating rigor: attribution approach, forecasting, budget optimization, experimentation discipline.
• Have credibility with Sales, Partnership, and Product: Known for creating alignment, clarity, and trust.
• AI-native working style: AI-native working style that produces judgement, not just volume. Uses AI to accelerate research and execution, and can articulate where AI adds value.

• Remote-first (United States).
• Full-time, Permanent, Exempt.
• Cash compensation tailored to align with the cost of labor in different geographic markets. Base pay ranges structured into zones.
• Eligible to participate in Webflow's company-wide bonus program. Target amounts are a percentage of base salary and vary by career level. Payouts are based on company performance against established financial and operational goals.