Product Marketing Manager

Hi there 👋 We’re Ethena, compliance training that customizes itself to you. Ethena combines top-rated training content with intelligent AI that builds and adapts training to reflect your company’s unique brand, roles, policies, and risks, so it feels like your team, whether that’s hard hats or virtual meetings. From auto-assigning courses based on HRIS data to transforming your policies into interactive training in minutes, Ethena helps People, Legal, and Compliance teams launch in days (not months) and cut learner seat time by up to 60% with adaptive learning paths. Ethena supports 1M+ learners across 2,000+ organizations, with a 93% learner approval rating and 96% customer renewal rate. Over the past several years, we’ve delivered consistent, durable growth, including 120%+ net dollar retention, 95%+ gross dollar retention, and strong enterprise expansion across industries. Ethena has become a go-to compliance partner for modern, global organizations.

Beyond training, Ethena unifies core compliance tools, Hotline & Case Management, Policy Bot, and Phishing Simulator, into a single platform, with built-in audit trails and compliance controls teams can trust.

Trusted by teams at companies like Genesco, Asana, Pinterest, and Synaptics, it’s a great time to join us.

We’re a team that values diversity in all its forms and loves adding new perspectives. We ask thoughtful questions, challenge assumptions, and build with empathy, for customers and for each other. We care about craft, we love feedback, and we take ownership. We also embrace humor (yes, the puns are real), because doing serious work doesn’t have to feel so serious.

Our workforce is fully remote, and your personal working hours can be based on your own timezone. All team-wide meetings are scheduled to be inclusive of all North American time zones.

1. Own Positioning, Messaging & Packaging

• Define the ICP & Value Props: Deeply understand our buyer personas across our product lines, shaping how we articulate our value to prospects and existing clients alike.
• Master Pricing & Packaging: Partner with leadership to evaluate and optimize pricing models and product tiers as our platform grows.
• Tell the "Why": Go beyond the "what" and "when" of releases. You will articulate why we built a feature, how it solves real customer pain points, and why it matters in the market.

2. Embed Deeply with Product

• Be in the Room: Pull up a chair to Product team meetings and rituals. You’ll be the voice of GTM within Product and the voice of Product within Marketing and the broader Commercial team.
• Decode the Roadmap: Proactively dig into upcoming features, unearthing the underlying strategy so you can build impactful launch plans well before code hits production.

3. Drive Launches & Hands-On Execution

• End-to-End Launch Ownership: Lead launch orchestration across Product, Marketing, Sales, CS, and Support so internal teams and external customers are aligned and hyped.
• Create the Artifacts: Roll up your sleeves to create pitch decks, one-sheets, product web pages, explainer videos, and outbound messaging templates. Leverage AI tools or do a bit of "vibe coding" to prototype web pages, interactive tools, or automated workflows on the fly.
• Customer-Facing Engagement: Host product webinars, showcase new features directly to clients, and collaborate closely with our Customer Marketing Manager (CMM) on post-sale expansion strategies.

• AI-Forward Mindset & 'Vibe Coding' Aptitude: You natively incorporate AI into your workflow to scale your speed and output. Whether it’s using AI for messaging variations, building automation workflows, or 'vibe coding' quick landing page prototypes, mini-apps, or interactive assets, you love experimenting with technology to get things done faster.
• Proven SaaS Product Marketing Background: You’ve taken complex B2B SaaS products and features to market successfully at the Senior or Lead level.
• Scrappy, High-Velocity Execution: You thrive in fast-paced, high-build environments where roadmaps shift rapidly. Ambiguity doesn't freeze you; it excites you.
• Proactive Translator & Embedded Collaborator: You don't wait for product notes to land in your inbox. You seek out engineering and product leads, ask the right questions, and synthesize complex technology into clear, human copy.
• Player-Coach Mentality: You love high-level strategy, but you’re just as eager to write the email copy, film a video walkthrough, or rewrite a product page on the website.
• Strong Cross-Functional Polish: You seamlessly align Sales, Support, CS, and Marketing, ensuring everyone speaks the same language at launch.
• Sense of Humor & Curiosity: Startup life moves fast, and we take our work seriously, but not ourselves. A great sense of humor is a must.