Coinbase is a remote-first company on a mission to increase economic freedom, with quarterly in-person working sessions called "surges."
Responsibilities
Own the product roadmap for Coinbase's notifications platform across push, in-app, and email channels, balancing infrastructure investment with growth experimentation.
Drive measurable improvements in user engagement, activation, and retention through personalized, ML-powered notification strategies.
Partner with Engineering, Data Science, and Marketing to build relevance models that improve targeting precision and reduce notification fatigue.
Lead experimentation programs (A/B and multivariate testing) to validate notification timing, content, and channel selection at scale.
Shape the long-term platform architecture to support new channels, audience segmentation, and real-time personalization capabilities.
Requirements
5+ years of product management experience with at least 2 years focused on growth, engagement, or lifecycle products at scale (1M+ users).
Proven track record shipping ML-powered personalization or relevance features.
Deep expertise in experimentation methodology, including designing A/B tests, defining success metrics, and interpreting results.
Experience owning a multi-channel messaging or notifications platform (push, in-app, email), including deliverability, opt-in optimization, and frequency management.
Fluency in SQL and data analysis tools.
Utilizes generative AI responsibly, maintaining human oversight.
Conditions
Annual base salary range: $180,370 — $212,200 USD, plus equity and bonus eligibility and benefits (medical, dental, vision, 401(k)).
Remote-first, but not remote-only; quarterly in-person surges.