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SeniorOfficeNew York, NY

Director of Marketing

I
InMobi
Уровень
Senior
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Office
О роли

Описание вакансии

About the company

InMobi Advertising is a global technology leader helping marketers win the moments that matter. Our advertising platform reaches over 2 billion people across 150+ countries and turns real-time context into business outcomes, delivering results grounded in privacy-first principles. Trusted by 30,000+ brands and leading publishers, InMobi is where intelligence, creativity, and accountability converge. By combining lock screens, apps, TVs, and the open web with AI and machine learning, we deliver receptive attention, precise personalization, and measurable impact.

Through Glance AI, we are shaping AI Commerce, reimagining the future of e-commerce with inspiration-led discovery and shopping. Designed to seamlessly integrate into everyday consumer technology, Glance AI transforms every screen into a gateway for instant, personal, and joyful discovery. Spanning diverse categories such as fashion, beauty, travel, accessories, home décor, pets, and beyond, Glance AI delivers deeply personalized shopping experiences. With rich first-party data and unparalleled consumer access, it harnesses InMobi’s global scale, insights, and targeting capabilities to create high impact, performance driven shopping journeys for brands worldwide.

Recognized as a Great Place to Work, and by MIT Technology Review, Fast Company’s Top 10 Innovators, and more, InMobi is a workplace where bold ideas create global impact. Backed by investors including SoftBank, Kleiner Perkins, and Sherpalo Ventures, InMobi has offices across San Mateo, New York, London, Singapore, Tokyo, Seoul, Jakarta, Bengaluru and beyond.

Responsibilities
  • Strategic Leadership: Define and execute the holistic B2B marketing strategy for InMobi Group across global priority markets, ensuring alignment with business objectives and regional priorities across US and EMEA. Translate the enterprise brand narrative into bold, actionable, integrated marketing programs that drive upper funnel awareness and lower funnel results. Serve as a strategic thought partner to senior leadership, collaborating cross-functionally with Product Marketing, Sales, Regional GTM, Comms, and leadership teams to ensure alignment and execution excellence.
  • Brand & Messaging: Lead enterprise brand strategy, positioning, differentiation, and storytelling for InMobi Group's suite of offerings — building narratives that reinforce our leadership across both the programmatic advertising ecosystem and the emerging agentic commerce category. Ensure a consistent, compelling, and differentiated brand presence across all channels and markets globally.
  • Integrated Campaigns & Demand Generation: Architect and execute multi-channel B2B campaign strategies across paid, organic, content-led, social, and partner-led channels to generate high-quality MQLs and accelerate pipeline. Optimize messaging, targeting, and channel mix to maximize demand creation and continuously improve funnel efficiency across the US and EMEA.
  • Content Marketing: Oversee the creation of thought leadership, customer stories, solution content, industry POVs, product updates, whitepapers, newsletters, and narrative assets that educate, inspire, and convert. Build a scalable content engine that supports both brand storytelling and sales enablement across the full buyer journey.
  • Events & Experiences: Own and evolve the global events strategy, including marquee industry conferences, bespoke customer and CXO programs, webinars, and branded experiences that deepen relationships and elevate brand perception. Ensure all event creative and content support pipeline goals and reinforce InMobi Group's market leadership.
  • Social, Partnerships & Sponsorships: Lead InMobi Group's enterprise social strategy to grow reach, influence, and engagement across key channels, including LinkedIn and beyond. Identify, negotiate, and manage industry partnerships, co-marketing opportunities, and sponsorships that meaningfully amplify visibility and influence.
  • Sales Enablement: Develop compelling sales narratives, pitch materials, case studies, and proof points that equip GTM teams to close deals and accelerate pipeline conversion. Partner closely with global and regional sales teams to strengthen MQL-to-SQL and SQL-to-opportunity conversion, ensuring marketing efforts translate directly into measurable business outcomes.
Requirements
  • 10–15 years of B2B or enterprise marketing experience, ideally within high-growth tech, platform, or AI-driven businesses, with a demonstrated track record of driving measurable impact at scale.
  • Proven experience owning multi-channel enterprise marketing strategy.
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