Content Marketing Lead

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Content Marketing Lead based in Netherlands.

• Define and own the long-term editorial and category strategy across Marketing, executive leadership, Product, People, Legal, and customer-facing functions.
• Establish clear narrative positions, evidence standards, and language to ensure consistency across business areas and communications.
• Develop and manage a multi-year editorial roadmap centered on a focused portfolio of flagship research and thought-leadership initiatives aligned with company strategy.
• Serve as the final quality bar for editorial voice, accuracy, sourcing, evidence, and overall content quality across both human- and AI-generated work.
• Design and govern reusable AI-powered systems for research, brand voice, fact-checking, source verification, content repurposing, evaluation, quality assurance, and reporting.
• Define appropriate governance frameworks that determine where AI can lead, where human oversight is required, and where specialist or executive approval is necessary.
• Establish content mechanisms and standards that can be adopted across Marketing and other relevant teams, extending the impact of the function beyond the core content workflow.
• Measure the effectiveness and leverage of content systems through metrics such as output, cycle time, cost, adoption, quality, and business impact, continuously improving them over time.
• Lead the operating model for executive publishing, advising senior leaders on the arguments, perspectives, and narratives they should bring to market.
• Build an original research program using proprietary employment, salary, hiring, and workforce data to produce authoritative insights that influence external conversations.
• Coordinate newsletters, podcasts, events, PR, analyst relations, product marketing, customer and partner storytelling, and social content around cohesive narratives.
• Connect editorial and narrative decisions to measurable business outcomes, including growth, customer trust, target-account engagement, earned influence, and pipeline.
• Develop reporting and insights that help leadership make informed decisions about content portfolios, investments, and strategic priorities.
• Identify emerging market trends and shifts early, translating them into recommendations for business and content strategy.
• Mobilize senior stakeholders, freelancers, agencies, specialists, and subject-matter experts without relying on formal reporting authority.
• Establish decision rights, operating rhythms, processes, and shared standards that allow multiple teams to execute consistently.
• Shape the long-term organizational roadmap for the content capability, determining what should remain expert-led, become systematized, or require future hiring.

• 8+ years of experience in content, editorial, brand journalism, or a closely related field, including senior ownership of a brand narrative or thought-leadership program within a B2B technology environment.
• Demonstrated success defining a company or category narrative that influenced decisions, earned external authority, and was adopted across multiple teams.
• A strong portfolio of work that has earned attention organically through citations, industry discussion, quotations, debate, sharing, or other forms of external recognition.
• Demonstrated AI-first experience extending well beyond content drafting, including building agents, custom workflows, evaluation systems, quality assurance processes, and governance frameworks.
• Exceptional English-language editorial judgment, with outstanding writing, editing, sourcing, research, and brand-voice capabilities.
• Ability to translate proprietary data, technical subjects, and complex research into clear, compelling, defensible arguments with strong business relevance.
• Proven ability to make high-leverage strategic decisions and establish direction across executives and multiple functions without formal authority.
• Strong experience creating scalable mechanisms, operating standards, processes, and roadmaps that enable others to deliver consistently.
• High autonomy, strong ownership, and comfort operating as an individual contributor with company-wide scope and no direct reports.
• Strong strategic thinking combined with excellent execution, judgment, and attention to detail.
• Ability to challenge vague, poorly sourced, inconsistent, or off-brand work constructively, including when working with senior stakeholders.
• Strong organizational and stakeholder-management skills, with the ability to coordinate complex initiatives across distributed teams.
• Fluency in written and spoken English.
• Reliable home internet connection suitable for fully remote work.
• Experience in HR technology, global employment, fintech, compliance-heavy technology