Director of Paid Media

This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for a Director of Paid Media based in the United States.

• Lead end-to-end media planning, sponsorships, placements, and advertising purchases across paid search, paid social, programmatic display, online video and connected TV (CTV), retargeting, and third-party publisher and industry media.
• Oversee execution across advertising platforms, publishers, and external agencies.
• Translate business objectives and marketing funnel targets into channel strategies, audience plans, placement selections, and budget allocations.
• Own paid content strategy and provide performance-informed creative direction.
• Partner with the Design team to optimize reusable templates, creative formats, and production workflows.
• Develop and execute a structured, hypothesis-driven creative testing roadmap.
• Monitor campaign performance weekly, diagnose results, and reallocate spending to improve ROAS and reduce CPA.
• Manage paid media budgets across brands, channels, and campaigns.
• Own paid media measurement and reporting in collaboration with Growth Marketing and Business Solutions partners.
• Apply incrementality testing where appropriate.
• Translate platform and agency data into clear campaign summaries and executive-level performance reports.
• Integrate AI into media strategy, creative development, campaign optimization, and measurement.
• Manage the day-to-day external media agency relationship.
• Collaborate with Demand Generation, Customer Marketing, Marketing Operations, Sales, and business unit marketing leaders.
• Evaluate competing requests and develop a focused portfolio of investments.
• Ensure all advertising meets brand, tone-of-voice, legal, claims-review, and accessibility standards.
• Manage, coach, and develop the Digital Marketing Manager responsible for paid media.
• Monitor advertising platform developments, competitor activity, and AI-driven discovery.

• At least eight years of marketing or advertising experience, including five or more years specializing in paid media.
• Experience managing or mentoring at least one direct report.
• Proven success in developing effective advertising creative and owning campaign performance, testing, and optimization.
• Hands-on experience with media planning, placement, and advertising purchases across major platforms, including Google Ads (Search, Performance Max, and YouTube), Meta, LinkedIn, and programmatic or DSP buying.
• Experience negotiating and managing direct relationships with third-party publishers and industry media partners.
• Demonstrated ownership of annual paid media budgets.