Director of Product Management

Factor is a healthy, ready-to-heat meal delivery service that has built a category-defining business in the US and Canada. Now we're building Factor in Europe — and although we have strong blueprints from North America, we have the opportunity to leverage the very rich multi-cultural environment in Europe to tailor both our physical and digital products to five different markets.

• Lead and Develop a High-Performance Product Team: Build, inspire, and manage a multi-disciplinary team — setting a clear vision, establishing the operating rhythms that allow the team to move fast, and investing in the people who will drive Factor Europe's next chapter.
• Own and Challenge the Product Vision: Define a clear and compelling vision for what Factor's physical product must become in Europe — grounded in customer insight, commercially rigorous, and differentiated enough to win. Develop a deep, independent point of view on where the North American model translates and where European markets demand something different.
• Push the team and the business to think beyond the current roadmap — challenging assumptions, interrogating trade-offs, and ensuring we are always working on the highest-leverage version of the product.
• Act as the liaison to our global Digital Product team — representing Factor Europe's priorities in the feature roadmap and collaborating on shared global initiatives that benefit the wider business.
• Drive Customer Retention and Commercial Performance: Own customer retention levers as your north star. Build a rigorous, evidence-based view of what drives it and rally the team around interventions that move the needle.
• Make product decisions with full awareness of their P&L implications. Take calculated risks, track outcomes honestly, and move quickly to learn and adjust when bets don't pay off.
• Build for Multiple European Markets: Lead our effort to find product-market fit across five distinct markets — understanding how consumer preferences vary by culture, and building a proposition that resonates locally while scaling efficiently.
• Share learnings across geographies and partner with peers across the HelloFresh Group to continuously raise the bar.
• Support new channel strategies, understanding and adapting products for different customer bases.
• Align Product and Marketing Strategy: Work closely with the brand & marketing team to ensure product roadmap and marketing strategies are fully synchronised — so what we build, how we talk about it, and how we sell it form one coherent proposition.
• Act as the product voice on the leadership team, articulating a compelling vision for where the product needs to go and why.

• Experience: 8–10+ years in Product, Strategy, or a closely related commercial leadership role; 3+ years managing multi-disciplinary teams.
• Technical toolkit: Advanced Excel/Google Sheets; AI proficiency and curiosity required.
• Strong preference for:
• Experience in D2C subscription businesses — retention, lifecycle, and recurring revenue models.
• Multi-market European experience and an understanding of how consumer preferences vary across the continent.
• Experience in physical products or FMCG, especially food & beverage.
• A track record of scaling a product in a new market and finding product-market fit.

• Enjoy 20% off HelloFresh and 40% off Factor_ subscriptions.
• Access the "Benefits at Work" platform for discounts on brands like Nike, Bol.com, and IKEA.
• You'll receive a HelloFresh laptop, a €250 home office setup budget, and contribute to the Bedrijfspensioenfonds.