Field Marketing Manager

Navan is at the forefront of redefining business travel and expense management.

• Execute a region-specific field marketing strategy and execution plan for the DACH market that aligns with regional sales targets and company growth objectives.
• Plan, manage, and execute a portfolio of high-impact initiatives: live and virtual events, trade shows/conferences (including key local partnerships such as the VDR and Handelsblatt forums), co-branded partner events, targeted unique experiences, and localized campaigns that target both prospects and key accounts.
• Partner with Sales leadership to identify target accounts/segments, design tailored field marketing strategies, and support pipeline acceleration.
• Collaborate closely with central marketing teams (Content, Digital, Creative, Product Marketing, Marketing Ops) to adapt global campaigns for the DACH market - including localized content, German-language messaging, and assets.
• Define and implement best-in-class lead-handoff processes and workflows in partnership with the local BDR, SDR, and AE teams, ensuring clear attribution from marketing activity to pipeline generation and conversion.
• Use data and analytics to track performance against KPIs (with a heavy focus on driving volume and conversion from Sales Qualified Opportunities to Verified Opportunities), derive actionable insights, and continuously optimize investment across channels.
• Manage budgets, vendor and agency relationships, ensuring cost-efficiency while delivering premium, high-quality experiences and localized collateral.
• Champion creative, agile, high-impact marketing execution within a fast-paced environment, working closely with regional functions to maintain momentum.

• You hold a Bachelor’s degree in Marketing, Business, Communications, or a related field; an MBA or advanced degree is a plus.
• You bring 5+ years of hands-on experience in field marketing, demand generation, or event marketing - ideally within B2B SaaS, travel/expense tech, or a high-growth technology context.
• You have a proven track record of designing and executing demand generation and field marketing campaigns that drove measurable pipeline growth, brand visibility, and sales support results.
• You are fully fluent in both written and spoken German and English.
• You excel in fast-paced, ambiguous environments; you combine strategic thinking with strong project management, execution discipline, and leadership skills.
• You thrive working cross-functionally, collaborating with Sales, Customer Success, Product Marketing, Content, and Revenue and Marketing Ops to deliver aligned go-to-market impact.
• You are analytical - comfortable using data to measure impact, build reports and dashboards, and iterate quickly on what works.