Product Marketing Manager

About the company

• B2B SaaS company hiring on behalf of a partner; role based in United States.

Responsibilities

• Develop differentiated positioning, messaging, value propositions, and market narratives.
• Translate complex SaaS products into clear stories for business, technical, executive, and customer audiences.
• Build and execute full-funnel marketing strategies across awareness, consideration, evaluation, conversion, adoption, and expansion.
• Partner with Demand Generation and Content teams to develop campaigns, landing pages, webinars, and sales plays.
• Lead end-to-end go-to-market strategies for new SaaS products and major launches.
• Build sales and partner enablement, including discovery questions, qualification frameworks, and objection handling.
• Develop feedback loops through customer interviews, win/loss analysis, product usage, and NPS.
• Use AI and automation to accelerate research, content development, and campaign execution.
• Measure business impact through engagement, pipeline, trials, conversion, and revenue outcomes.

Requirements

• 7–10+ years of B2B product marketing experience, preferably within SaaS, enterprise software, or developer tools.
• Demonstrated experience owning positioning, messaging, GTM strategy, and product launches.
• Proven experience launching new SaaS products from validation through post-launch growth.
• Strong understanding of full-funnel B2B marketing.
• Experience partnering with Demand Generation to generate qualified leads and pipeline.
• Strong sales enablement experience.
• Strong analytical and research skills.
• Hands-on experience using AI tools.
• Experience with SLG and PLG or marketplace-driven SaaS journeys is valuable.

Conditions

• Product-first B2B SaaS environment.
• Company equity eligibility.
• 25 days of paid time off per year, increasing to 30 days after five years of employment.