Marketing Analyst

About the company

• We are seeking a Senior Marketing Analyst to drive the acquisition & media analytics across 48 countries & multiple channels.

Responsibilities

• Evaluate performance of marketing campaigns across acquisition channels: Google, Meta, TikTok, OOH, etc
• Build automated tools to improve channel efficiency and user acquisition
• Design and analyze A/B tests to assess impact of messaging, creatives, targeting, and product changes
• Contribute to marketing budget planning by forecasting outcomes of proposed initiatives
• Partner with data engineering and marketing teams to improve data pipelines and ensure data quality
• Provide actionable recommendations to optimize buying & channels incrementality
• Develop and refine the analytical logic underpinning user segmentation & behavioral triggers

Requirements

• Expertise in marketing analytics
• Experience with performance channels is preferred but not obligatory

Conditions

• Location: Jakarta, Indonesia