About the company
Esri is a leader in GIS technology, committed to diversity, equity, and inclusion and creating positive global change.
Responsibilities
- Develop and implement content strategies that advance Esri’s global marketing goals
- Translate strategic direction into messaging frameworks that connect product capabilities with customer benefits
- Produce, edit, and critique high-impact content for brand and marketing campaigns across written, visual, video, and multimedia formats
- Manage and mentor freelance and internal contributors to ensure quality, accuracy, and creative cohesion
- Leverage AI writing and optimization tools to scale production, improve content performance, and enhance personalization
- Partner with analytics teams to evaluate metrics, analyze performance trends, and apply insights to drive strategy
- Represent Esri’s content discipline across teams and external engagements
Requirements
- 8+ years developing messaging and marketing content, preferably for technology or software companies
- Proven ability to write compelling, conversion-focused content across multiple formats that impact business results
- Track record of creating impactful positioning
- Ability to distill complex technical offerings into clear, compelling narratives
- Experience using competitive analysis, subject matter expert interviews, and customer research
- Strong collaboration and active listening skills
- Bachelor’s degree in English, Journalism, Communications, Marketing, or a related field
Conditions
- Visa sponsorship is not available for this posting. Applicants must be authorized to work for any employer in the U.S.
- Occasional travel may be required (up to ~20%)
- Total rewards include health and welfare benefits, 401(k), profit-sharing, vacation, holidays, and growth opportunities
- Base salary range: $97,344 - $168,688 USD