Demand Generation Marketing Manager

About the company

• Carta is the connected platform and AI-native ecosystem for private capital
• Trusted by 55,000 companies and 1.8M+ equity holders in 160+ countries

Responsibilities

• Research, develop, and execute end-to-end campaigns to drive net-new firms to private equity and alternative assets products
• Collaborate with Sales, Product, and all parts of Marketing to test marketing strategies and drive quarterly business objectives
• Own 6Sense ABM targeting, lifecycle streams, and SFDC campaign tracking for PE Investor prospects
• Coordinate cross-functionally with Sales, Customer Success, BD, and Product to identify highest-propensity accounts
• Help identify, drive, and execute strategic growth initiatives and tests

Requirements

• Pipeline-obsessed with experience building and running multi-channel demand gen programs
• Campaign architect and operator in one
• Cross-functional by default
• Equal parts creative and analytical
• ABM-native; experience with 6Sense is a strong plus
• 6+ years of experience in demand gen, preferably in B2B SaaS, fintech, or financial services
• Experience with 6Sense, Marketo, and Salesforce is a strong plus
• Bonus if you have financial services or industry experience

Conditions

• Minimum cash compensation range: $127,500 - $182,000 in New York, NY
• Equity for all full time roles, exceptional benefits