About the company
We’re on a mission to make money work for everyone. We’re waving goodbye to the complicated and confusing ways of traditional banking. After starting as a prepaid card, our product offering has grown a lot in the last 10 years in the UK. As well as personal and business bank accounts, we offer joint accounts, accounts for 16-17 year olds, a free kids account and credit cards in the UK, with more exciting things to come beyond. Our UK customers can also save, invest and combine their pensions with us. With our hot coral cards and get-paid-early feature, combined with financial education on social media and our award winning customer service, we have a long history of creating magical moments for our customers! We’re not about selling products - we want to solve problems and change lives through Monzo ❤️
Responsibilities
- Set Product Marketing Strategy for a set of products. You'll define a one-year Product Marketing strategy for a major area of Business Banking, connecting customer insight, market opportunity, and commercial priorities into a clear direction for the product area, rather than one individual product, with measurable business outcomes.
- Develop differentiated positioning & messaging: You'll create compelling positioning, messaging, and value propositions that differentiate Monzo in the market and resonate with different customer segments. You'll build messaging frameworks that Product, Sales, Integrated Marketing, and broader marketing teams use consistently across launches and customer journeys.
- Drive competitive intelligence and market insights: You’ll build and maintain the market view for your product area. You'll become the recognised authority on your customer segment and competitive landscape, building a coherent view of the market from customer research, commercial data, competitor intelligence, and Sales insight. Your recommendations will shape product strategy, positioning, go-to-market, and commercial priorities across the Business Banking collective.
- Shape product strategy across markets. You'll partner closely with Product, Research, Design, and Data to identify customer problems, market opportunities, and competitive gaps that influence roadmap priorities. Your customer and market insight will shape what we build, not just how we bring it to market.
- Set the go-to-market strategy for priority products and markets. You'll define what audiences we prioritise, why they would choose Monzo, what needs to be true for them to switch and stay, and what success looks like - giving Product, Sales, Marketing, and local market teams a shared strategic direction for how the product enters or scales in market.
- Own product representation across the customer journey. You'll define the core proposition and value messages that should carry through key customer and sales touchpoints, so customers consistently understand why the product matters. You'll partner with teams across Product, Sales, Marketing, CRM, and local markets to make sure the customer experience reflects the agreed positioning.
- Enable localisation: You'll work with local market teams to adapt positioning and messaging for new markets, ensuring relevance and resonance while maintaining brand consistency.
Requirements
- Significant experience in product marketing, preferably in fintech, banking, or SaaS.
- Strong strategic thinking and ability to translate customer and market insights into actionable product and marketing strategies.
- Excellent communication and stakeholder management skills, with experience working cross-functionally with Product, Sales, and Marketing teams.
- Proven ability to develop differentiated positioning and messaging frameworks.
- Experience with go-to-market strategy and launch execution.
- Ability to work in a fast-paced, ambiguous environment and drive results.
- Experience with market research and competitive analysis.
- Strong analytical skills and ability to use data to inform decisions.
- Experience with localization and international expansion is a plus.
Conditions
- Salary: £80,000 - £105,000 + Benefits.
- Location: London or Remote (UK).
- Opportunity to work in a mission-driven company.
- Collaborative and inclusive culture.
- Professional growth opportunities.