Regional Marketing Program Manager

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Regional Marketing Program Manager based in Spain.

• Plan, coordinate, and execute a comprehensive calendar of regional marketing programs across Western Europe, including customer events, partner roadshows, workshops, trade shows, and virtual webinars.
• Manage end-to-end event execution, including webinar platform setup, venue coordination, vendor management, budgets, timelines, and operational details.
• Build and maintain detailed project plans, task lists, deadlines, and dependencies to ensure smooth delivery across all event activities.
• Serve as the primary marketing point of contact for regional partners, coordinating co-marketing initiatives, joint events, and shared webinars.
• Manage communications with prospective customers, attendees, and VIP guests before, during, and after events to deliver a high-quality brand experience.
• Partner closely with regional sales teams to ensure attendees are accurately tracked, scored, qualified, and handed over for appropriate follow-up.
• Write compelling promotional content for event landing pages, social media, webinar descriptions, invitations, and other campaign assets.
• Localize and adapt broader marketing messaging for B2B audiences across Western Europe, particularly within the mapping, geospatial technology, and location intelligence ecosystem.
• Lead regional email marketing campaigns, including registration campaigns, reminders, event communications, and post-event nurture sequences.
• Coordinate the creation, testing, and deployment of emails through the marketing automation function, using performance data to improve engagement and conversion.
• Monitor campaign and event performance, analyze relevant marketing metrics, and use insights to continuously improve regional programs.

• 3–5 years of professional experience in B2B marketing, with a focus on event marketing, field marketing, regional programs, or marketing program management.
• Previous experience or strong knowledge of B2B SaaS, mapping technology, GIS, geospatial technology, or location intelligence is highly preferred.
• Proven experience managing both virtual events and webinars using platforms such as Zoom or ON24, as well as in-person events, trade shows, or customer programs.
• Excellent copywriting skills, with the ability to translate technical or complex B2B concepts into clear, compelling, and action-oriented promotional content.
• Hands-on experience with email marketing initiatives, campaign execution, marketing automation workflows, and performance optimization.
• Strong understanding of marketing metrics, reporting, lead tracking, and using data to evaluate and improve campaign performance.
• Exceptional organizational and project-management skills, with a strong attention to detail and the ability to manage multiple timelines, stakeholders, and deliverables simultaneously.
• Confident communicator who can lead discussions with external partners and present plans, updates, and recommendations to internal stakeholders.
• Self-motivated and comfortable working independently in a remote or hybrid environment across Western European time zones.
• Fluent written and spoken English is required; fluency in another Western European language, such as German or French, is a strong advantage.
• A collaborative, proactive, and hands-on approach, with the ability to take ownership of programs from initial planning through execution and follow-up.

• Remote-friendly working environment in the Netherlands.
• Full-time opportunity within a regional B2B marketing function.
• High level of ownership over Western European marketing programs and events.
• Opportunity to work closely with strategic partners, customers, and regional sales teams.
• Exposure to the B2B SaaS, mapping, geospatial technology, and location intelligence ecosystem.
• Opportunity to combine event strategy, content creation, email marketing, partner engagement, and data-driven campaign optimization.
• Collaborative international environment with flexibility to work across Western European markets.