About the company
Lyft Ads is one of the fastest-growing commerce media businesses, connecting brands to a high-intent, on-the-move audience across Lyft's rider and driver networks, with proprietary first-party data spanning millions of rides.
Responsibilities
- Own the end-to-end strategy and go-to-market for Lyft Ads' programmatic business, focusing on Audience Extension solutions
- Develop narratives, positioning frameworks, and packaging structures articulating Lyft Ads' programmatic differentiation
- Define commercial and product strategy for how Audience Extension is sold, including deal structures, pricing, audience segmentation, and measurement integration
- Partner with Product Management and Data Science to ensure programmatic offerings are technically sound and scalable
- Monitor programmatic market trends and competitive dynamics
- Drive revenue growth through programmatic channels by identifying new demand sources
- Identify, evaluate, and manage relationships with programmatic channel and revenue partners: DSPs, SSPs, data clean rooms, ad networks, measurement providers
- Build a partner prioritization framework optimizing for revenue impact, technical efficiency, audience scale, strategic alignment
- Serve as primary business point of contact for programmatic demand and measurement partners; drive QBRs and joint business plans
- Work with Engineering, AdTech, and Product teams to ensure partner connections are optimally implemented
- Evaluate emerging demand sources and partnership models
Requirements
- 10+ years of experience in digital advertising with depth in programmatic, ad tech, or commerce/retail media
- Strong knowledge of the programmatic ecosystem: DSPs (DV360, The Trade Desk, Amazon DSP), SSPs, DMPs, CDPs, clean rooms, measurement partners
- Demonstrated experience structuring and negotiating commercial partnerships with technology and demand-side platforms
- Experience developing go-to-market strategies and pricing frameworks for advertising products
- Exceptional cross-functional collaboration skills across Sales, Product, Engineering, Data Science, Marketing, Finance
- Strong analytical and financial modeling skills
- Outstanding written and verbal communication skills
- Bachelor's degree or equivalent experience
- Preferred: experience at a commerce media company, mobility platform, retail media network, or high-growth digital publisher; familiarity with audience extension products; prior product marketing/strategy/bizdev role in ad tech; understanding of location-based advertising and contextual targeting
Conditions
- Medical, dental, and vision insurance options
- Mental health benefits, family building benefits, child care and pet benefits
- 401(k) plan with company match
- 12 observed holidays + discretionary paid time off
- 18 weeks of paid parental leave
- Subsidized commuter benefits
- Monthly Lyft credits