About the company
Join us in our mission to transform the way people shop and eat, where impact, innovation, and growth drives everything we do. Our Brand & Experience team builds the emotional connection between Deliveroo and our customers, riders, and partners. With a deep understanding of our audience and a passion for creativity, we bring our brand to life across every touchpoint.
Responsibilities
- Analyse business priorities, performance data, consumer insights and previous campaign results to identify opportunities and risks for the French market.
- Lead France quarterly planning, from kick-off through approval of priorities, objectives and the calendar.
- Translate central direction and French market needs into one coherent integrated 360° marketing plan.
- Develop prioritisation recommendations and trade-off scenarios based on expected impact, capacity, investment and dependencies.
- Partner with the relevant teams to define campaign objectives and KPIs, then feed campaign learnings into future plans.
- Act as PMO for key marketing moments, including Back-to-School and Black Friday, and build the overarching narrative.
- Bring local and central teams together around a shared delivery plan and build integrated timelines.
- Lead the localisation of global campaigns and align media plans with the mix defined by Brand Marketing.
- Coordinate local campaigns and partner activations with the Promo & Partnerships teams.
- Track deliverables, analyse gaps against objectives and the France brief, and run coordination check-ins.
- Maintain campaign documentation and prepare the memos required for decisions and trade-offs.
- Consolidate visibility over marketing investment, identify gaps or constraints that could affect the plan, and facilitate trade-off decisions with budget owners.
- Run campaign reviews with Measurement teams, analyse results and turn learnings into recommendations for future plans.
- Consolidate and prioritise French market feedback for the Creative team, coordinate deadlines and ensure deliverables meet the France brief.
- Act as the day-to-day point of contact for agencies on execution, deliverables and planning.
- Coordinate major brand partnerships, such as Top Chef, with the Promo & Partnerships teams, media owners and relevant partners.
Requirements
- 5–8 years of experience in integrated marketing, marketing planning, marketing strategy or marketing programme management, either client-side or in an agency.
- Demonstrated experience turning business priorities and performance data into plans, trade-off scenarios and marketing recommendations.
- Experience orchestrating 360° campaigns in a matrix environment, working with local teams, central teams and agencies.
- Strong understanding of the main marketing levers, their contribution to business and brand objectives, and the French market.
- Strategic thinking, intellectual curiosity and business orientation.
- Data fluency and strong analytical skills.
- Integrated marketing planning and complex programme management.
- Stakeholder management and influence in a matrix environment.
- Prioritisation, trade-off decision-making and operational rigour.