Event Marketing Manager

Databricks is the Data and AI company. More than 20,000 organizations worldwide — including adidas, AT&T, Bayer, Block, Mastercard, Rivian, Unilever, and 70% of the Fortune 500 — rely on the Databricks Data + AI Platform to build and scale data and AI apps, analytics and agents. Headquartered in San Francisco with 30+ offices around the globe, Databricks offers a unified platform that includes Genie, Lakebase, Agent Bricks, Lakeflow, Lakehouse, and Unity Catalog.

• Flagship events such as Data + AI Summit and World Tour are consistently treated as strategic field growth engines, with clear motions that translate event engagement into high-quality opportunities and healthy pipeline for priority and strategic accounts.
• Clear targeting frameworks (including quotas, eligibility to attend, and strategic account selection) are defined with sales leadership, so the right customers, partners, and reps are prioritized for each program.
• Field teams have a simple, repeatable event playbook (pre-, during, and post-event) that is widely adopted, with strong participation in event campaigns and follow-up activities from sales, marketing, and partner teams.
• Attendee and customer experiences across field-focused programs are cohesive and premium from invitation through post-event follow-up, resulting in stronger relationships with strategic accounts, partners, and executive stakeholders.
• Event performance is transparently tracked through agreed-upon dashboards and reports built in partnership with analytics and operations, giving leaders clear visibility into attendance, engagement, and downstream revenue impact to inform future investment decisions.
• Lead flow from events into sales systems is reliable and timely, with well-structured campaigns, lead routing, and MQL definitions that enable BDR/SDR teams to act quickly and consistently on event leads.
• Incentive structures (such as SPIFFs and recognition programs) are thoughtfully used to drive meaningful field engagement with event motions, without creating unnecessary complexity for sales or operations.
• Cross-functional programs such as executive forums, partner summits, product announcements, and training and certifications are integrated into a unified field event strategy, so that messaging, targeting, and experiences feel connected for customers and internal teams, and internal stakeholders see the program as well-run with clear goals, communications, and meeting cadences that reduce friction and allow them to focus on driving outcomes.

• Extensive experience leading complex B2B marketing events or event portfolios end-to-end, including ownership for business impact and not just execution.
• Proven track record partnering closely with sales and field teams to design event strategies, plays, and enablement that drive measurable pipeline and revenue outcomes.
• Strong program and project management skills, with the ability to coordinate multiple workstreams, agencies, and stakeholders while maintaining clarity on goals, budgets, and timelines.
• Deep comfort working with CRM, marketing, and analytics tools to define targets, interpret event performance, and make data-informed recommendations about where to focus and how to improve.
• Excellent communication and executive presence, with the ability to influence senior leaders, align cross-functional teams, and represent the event strategy and results clearly.
• A metrics-driven, test-and-learn mindset, continually looking for ways to improve attendee experience, field engagement, and event ROI through experimentation and refinement.
• Ability to operate both strategically and tactically: setting the overall field event vision and frameworks while also diving into the details needed to ensure world-class execution.