About the company
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Campaign Marketing Manager based in India.
Responsibilities
- Manage end-to-end marketing campaigns across six software and services business units, coordinating timelines, assets, stakeholders, and deliverables to support growth, demand generation, and brand awareness.
- Maintain an organization-wide campaign calendar, identifying potential conflicts, redundancies, dependencies, and opportunities to improve campaign operations.
- Design, build, schedule, and optimize email campaigns using ActiveCampaign or comparable marketing automation platforms, ensuring strong visual presentation, accuracy, and messaging quality.
- Build and maintain functional WordPress landing pages, including basic troubleshooting of plugins, themes, layouts, and other page-related issues.
- Partner with demand-generation and marketing teams on campaign execution, including Salesforce campaign builds, email delivery, landing pages, sales enablement materials, digital and physical collateral, webinars, presentations, and other campaign assets.
- Own and evolve organic social media strategy across multiple business units, using performance data to refine messaging, channels, and tactics.
- Manage and execute social media calendars through Hootsuite and monitor performance across relevant channels.
- Lead the end-to-end development and execution of multi-channel campaigns for major industry events, spanning email, print, direct mail, paid digital, social media, and telemarketing.
- Maintain event-related web content, including schedules, speakers, sponsors, and other campaign information.
- Report on email marketing and organic social performance, translating results into actionable insights and recommendations.
Requirements
- 5+ years of experience in marketing campaign management, marketing operations, or a closely related field, preferably in a multi-channel or B2B environment.
- Strong hands-on experience with marketing technology, including ActiveCampaign, Salesforce CRM, Hootsuite, Atlassian tools such as Jira and Confluence, and webinar platforms.
- Demonstrated ability to independently own email marketing and organic social media strategy and execution.
- Experience managing complex campaigns involving multiple stakeholders, channels, assets, and deadlines.
- Strong understanding of campaign operations, project coordination, digital marketing, and performance measurement.
- Proficiency with generative AI tools such as Claude, ChatGPT, or comparable platforms to support research, content development, ideation, analysis, and productivity.
- Excellent written and verbal English communication skills, with the ability to lead complex discussions, collaborate with international stakeholders, and communicate clearly with business teams.
- Proven experience working with US-based teams and the ability to collaborate effectively across international environments.
- Ability to work with an overlap of core US Eastern Time business hours, including approximately four hours between 7:30 PM and 11:30 PM IST, with four additional flexible working hours.
- Strong organizational, prioritization, problem-solving, and stakeholder-management skills, with the ability to manage multiple campaigns simultaneously.
- Ability to work independently in a remote environment and take ownership of projects from planning through execution and reporting.
- Access to a quiet, dedicated workspace and a reliable internet connection with a minimum speed of 50 Mbps.
Conditions
- Annual compensation range of ₹10,68,800–₹14,96,300, with actual compensation determined by experience, skills, job-related knowledge, market considerations, internal alignment, and geographic location.
- Fully remote work arrangement in India.
- Medical insurance to support employee health and wellbeing.
- Accident insurance coverage.
- Retiral benefits.
- 12 company-paid holidays.
- 2 flexible holidays.
- Privilege/earned leave and casual/sick leave.
- Paid maternity and paternity leave.
- Weekly wellness events and initiatives.
- Opportunity to work with international teams and US-based business stakeholders.
- Meaningful ownership across multi-channel marketing campaigns and growth initiatives.
- Inclusive and collaborative working environment with opportunities for professional development.