Develop market positioning, materials, processes, and products that differentiate InMobi's Performance DSP offerings (including sales enablement tools, presentations, case studies, whitepapers, videos, and thought leadership)
Collaborate with Sales, Marketing, and Product teams to create a consistent and compelling product message that effectively promotes InMobi's Performance DSP
Work closely with the sales training team to prepare sellers for client meetings and industry events focused on Performance DSP solutions
Incubate alpha and beta Performance DSP products/features from launch to scale for major customers and sales support teams
Serve as the liaison between teams to bridge the gap between client feedback and InMobi's Performance DSP product development, enabling adaptations to improve our products and market responsiveness
Collaborate cross-functionally to establish KPIs for measuring Performance DSP product success, assess experimental results, and communicate progress to key stakeholders
Continuously evaluate and adjust marketing strategies to respond to changing market dynamics and competitive conditions in the mobile in-app advertising landscape
Become an expert on our Performance DSP customers through collaboration and market research, defining and determining their needs, experiences, and expectations
Refine our Performance DSP positioning through competitive analysis, including win/loss assessments against other mobile advertising and user acquisition platforms
Partner with marketing teams (field marketing, design, and digital marketing) to develop comprehensive plans for content, research, demand generation, PR, brand design, and product education across major markets for our Performance DSP
Requirements
10+ years of relevant functional experience in product marketing, business strategy or product strategy, ideally in mobile advertising, app marketing, or user acquisition
Experience with mobile advertising platforms, app install campaigns, or performance marketing solutions for mobile apps preferred
Experience working on multiple products at various stages of maturity
Exceptional communication skills, oral and written
Strong narrative making and content writing skills - including sales enablement tools, presentations, case studies, whitepapers, customer videos, points of views, and thought leadership
Strong problem-solving and conceptual thinking skills
Ability to work cross-functionally across time zones, and in a team and/or matrix environment
Ability to influence key stakeholders across regions