About the company
Position listed on behalf of a partner company that manages all applications and next steps. The partner is looking for a Marketing Analyst based in Brazil.
Responsibilities
- Plan, execute, and monitor marketing initiatives aligned with brand positioning, business objectives, and customer needs
- Translate requests from product, sales, customer service, and e-commerce teams into marketing plans, creative briefs, deliverables, and actionable campaigns
- Coordinate marketing projects by organizing priorities, timelines, approvals, and deliverables with internal specialists, partner teams, and external suppliers
- Develop and implement integrated campaigns focused on product launches, customer acquisition, engagement, relationship building, and retention
- Plan and manage editorial calendars for social media and other brand communication channels, creating and adapting copy, scripts, video outlines, email content, website materials, and commercial assets
- Support community engagement and audience relationship management
- Review marketing materials to ensure accuracy, clarity, brand consistency, and alignment with tone of voice
- Update digital content and support development and optimization of websites, landing pages, forms, and other conversion-focused assets
- Collaborate with CRM specialists on email marketing, WhatsApp campaigns, audience segmentation, and automated customer communications
- Support paid media initiatives by preparing briefs, developing content, and monitoring campaign performance
- Analyze the customer and lead journey to improve communication, conversion rates, and customer experience
- Monitor marketing performance indicators, prepare reports, and translate data into actionable recommendations
- Research market trends, competitors, and audience behavior
- Support partnerships, influencer initiatives, events, and public relations activities
Requirements
- Bachelor's degree in Marketing, Advertising, Communications, Business Administration, or related field
- Professional experience in marketing, particularly in campaign execution, content creation, and digital channel management
- Knowledge of marketing planning, creative briefing, project coordination, and timeline management
- Strong written and verbal communication skills
- Experience managing social media, editorial calendars, audience engagement, and performance metrics
- Familiarity with customer acquisition, relationship marketing, and retention initiatives
- Basic knowledge of inbound marketing, CRM platforms, audience segmentation, email marketing, and marketing automation
- Familiarity with website content management, landing pages, forms, SEO fundamentals, and UX principles
- Understanding of marketing performance indicators and ability to interpret data
- Basic knowledge of paid media and conversion funnels
- Proficiency in Microsoft Office or Google Workspace