LeadOfficeNew York, NY
Performance Marketing Director
О роли
Описание вакансии
About the company
- Duolingo's mission is to develop the best education in the world and make it universally available
- Half a billion (and growing) learners around the world
Responsibilities
- Lead and grow a team of performance marketers, including managers
- Own the global paid acquisition budget and portfolio across Google, Apple Search Ads, Meta, TikTok, AppLovin, DSPs, and China platforms
- Set the measurement standard: incrementality testing, saturation modeling, LTV and ROI frameworks
- Translate channel performance into annual and in-year investment plans and defend them with executive leadership
- Build creative production that scales, combining agency, UGC, creator, and in-house work
- Manage agency and ad tech partners, holding them accountable to goals, pacing, and quality
- Flex spend with the organic calendar in partnership with Social, Brand, and Country Marketing
- Partner closely with Marketing Analytics, Finance, Product, Engineering, and Creative
Requirements
- 12+ years in performance marketing or paid UA, including 5+ years leading teams with managers reporting to you
- Track record of owning a large, multichannel mobile acquisition budget at a top subscription or high-engagement consumer app
- Deep experience building and defending incrementality tests, saturation analysis, and LTV/ROAS models
- Fluency with mobile attribution (MMPs, SKAN, privacy-constrained measurement)
- Experience partnering with Product and Engineering on measurement and attribution infrastructure
- Clear, fast written communication from channel tactics to executive and board-level ROI discussions
Conditions
- Base salary range $236,800 – $355,200 USD
- Base salary supplemented by equity compensation
- Portfolio submission is mandatory for consideration
Exceptional candidates
- Experience running UA in China or other walled garden ecosystems
- Experience scaling creator or UGC programs alongside performance creative
- Experience managing acquisition across multiple products or apps
Стек и навыки
С чем работаем