Robinhood's mission is to democratize finance for all.
The Customer Care Product team builds product experiences, automation, and human-assisted touchpoints supporting customers at every stage of their financial journey.
Responsibilities
Build and run outbound marketing (LinkedIn, email, outreach) to reach high-net-worth and mass-affluent prospects outside the current customer base.
Own free expert consultation and self-serve signup conversion paths; partner with product on lead qualification and routing.
Set strategy and brief execution for paid, brand creative, events, and owned/lifecycle channels through central marketing and Concierge teams.
Implement marketing technology integrated with a CRM (e.g., Salesforce).
Drive marketing execution against a confidential internal timeline.
Partner with central marketing, Concierge, growth, product, and legal/compliance.
Build and iterate marketing attribution and efficiency, focusing on CAC:LTV.
Requirements
6+ years of experience in B2B or B2B2C demand generation or growth marketing with hands-on campaign building.
Experience creating a marketing stack pairing outbound channels with a live book-a-call/demo conversion flow (marketing automation, lead routing, scheduling, attribution).
Experience marketing a sales-assisted product (wealth management, fintech, insurance, or B2B SaaS with human handoff).
Routine use of AI across the marketing workflow.
Experience shipping outbound campaigns end-to-end and directing other teams or agencies.
Nice to have: wealth management, private banking, RIA, or fintech-serving high-net-worth background; compliance-reviewed marketing; VIP event planning; referral or partner-channel marketing.
Conditions
Based in New York, NY office with in-person attendance at least 3 days per week.
Performance-driven compensation with bonus programs, equity ownership, and 401(k) matching.