About the company
A partner company is looking for a Director of Marketing Operations based in the United States to build and lead the systems, processes, and analytics that connect marketing initiatives to developer adoption, pipeline generation, and revenue growth in a high-growth B2B SaaS environment.
Responsibilities
- Establish and govern a measurement framework connecting marketing activities to developer adoption, pipeline, and revenue
- Develop attribution models covering paid, owned, event, and open-source channels
- Lead cross-functional pipeline reviews and drive prioritization with Marketing, Sales, and GTM leadership
- Define and maintain funnel stages and lifecycle metrics
- Own lead scoring models, automated routing logic, SLAs, and handoff processes
- Serve as operational partner to the BDR function
- Architect and govern an integrated marketing technology ecosystem centered on the CRM
- Lead evaluation, planning, and migration from Marketo to an AI-native marketing automation platform
- Design and implement AI-powered workflows and agentic automation
- Implement proactive monitoring and error-handling processes
- Oversee data privacy and compliance (GDPR, CCPA, CASL)
- Build and maintain automated campaign workflows, segmentation, and lead lifecycle processes
- Manage external marketing operations resources and agencies
- Lead and develop the marketing operations team
Requirements
- 8–10+ years of experience in Marketing Operations within a high-growth B2B SaaS environment
- Experience managing employees, external vendors, or agencies
- Demonstrated hands-on experience implementing AI-native solutions in Marketing or GTM Operations
- Experience building agentic workflows and automating complex processes with large language models
- Deep, hands-on marketing automation and CRM proficiency