Marketing Analyst

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for an Analyst, Marketing Analytics based in Canada.

This is a 13-month contract role focused on turning marketing and customer data into actionable insights that strengthen fundraising performance.

• Analyze supporter behaviour and develop segmentation, targeting, and communication strategies in partnership with marketing leads.
• Evaluate campaign tactics and performance to identify opportunities to improve supporter communication, upgrades, cross-selling, retention, engagement, and lifetime value.
• Manage analytics and reporting requests from intake through delivery, documenting requirements, metrics, dimensions, mock-ups, methodologies, and outputs.
• Produce accurate daily, weekly, and campaign-level reports, dashboards, and automated reporting using BigQuery, Power BI, Salesforce Marketing Cloud, Google Analytics, social platforms, paid digital channels, and other data sources.
• Monitor media, digital, and offline campaign performance throughout campaign lifecycles, providing updates and recommending adjustments to improve results.
• Support the planning, execution, and evaluation of multi-channel direct marketing campaigns, ensuring critical data-operation milestones are met.
• Extract and prepare data for campaign analysis and communications in accordance with established data protocols, while documenting new processes to improve knowledge transfer and consistency.
• Coordinate with internal stakeholders and external media vendors to ensure campaign data is accurate, timely, and aligned with requirements.
• Identify opportunities to improve datasets, develop requirements, support user acceptance testing, and oversee vendor delivery against agreed expectations.
• Maintain awareness of broader organizational programs to identify opportunities for shared insights, collaboration, and learning.
• Provide data and analytical insights to support annual and short-term planning, forecasting, and budgeting.
• Build strong working relationships with technology teams and vendors to improve data integration, reporting capabilities, and operational efficiency.

• At least 2 years of experience in analytics, marketing analytics, or data management within a customer-focused organization.
• Experience analyzing and reporting on mass-media and integrated marketing campaigns spanning digital and traditional channels.
• Demonstrated ability to translate data into actionable insights through clear storytelling, visualization, and recommendations.
• Hands-on experience with data visualization and modeling tools such as Power BI or Tableau.
• Experience working with CRM platforms and cloud analytics environments such as BigQuery, Snowflake, or Redshift.
• Practical experience with Google Analytics/GA4 and digital marketing performance measurement.
• University degree in analytics, data science, statistics, finance, or a related discipline, or equivalent experience.
• Strong analytical capabilities using Excel, SQL, and DAX, with the ability to investigate data, test hypotheses, and identify meaningful patterns.
• Experience incorporating AI tools such as Copilot or Claude into analytics and reporting workflows.
• Understanding of customer experience, customer-file segmentation, targeting, and strategic planning based on ongoing customer communications.
• Strong project management skills, including the ability to coordinate complex campaign schedules and manage multiple priorities simultaneously.
• Excellent communication skills, with the ability to explain complex analytical concepts in clear, accessible language to non-technical audiences.
• A highly curious, proactive, and self-directed approach, with the ability to turn ambiguity into structured processes and practical action.
• Strong interpersonal, collaboration, consultation, and stakeholder-management skills.
• A demonstrated ability to connect analytical findings to concrete business and campaign decisions.

• 13-month contract with a hybrid working model.
• Candidates can work remotely from anywhere in Canada, with the ability to travel to the Toronto office up to 6 times per year.
• Working hours aligned with Eastern Time (ET).
• Hiring salary range of $67,000–$82,000 CAD, depending on professional background and experience.
• Health, medical, dental, and vision benefits.
• Paid wellness days and personal days, supporting employee health and well-being.
• Flexible hybrid working arrangements.
• Reimbursement support for mobile phone and home-office setup.
• Opportunity to contribute analytical expertise to a purpose-driven organization focused on improving health outcomes across Canada.
• Inclusive, accessible, and collaborative working environment.
• Candidates must currently reside in Canada and be legally entitled to work in Canada.