OpenAI is building the next generation of advertising for an AI-powered world.
The SMB Ads Marketing team defines how businesses discover OpenAI’s advertising platform, become successful advertisers, and grow their investment over time.
Works closely with Product, Ads Engineering, Data Science, and Sales.
About the role
Seeking a Lifecycle Marketing Manager to build, own, and lead lifecycle programs for SMB advertisers at OpenAI.
Zero-to-one opportunity to establish strategy and programs that guide businesses from initial interest and their first campaign to sustained success and growth.
Set lifecycle strategy, own program roadmap and performance goals, lead delivery from customer insight and journey design through launch, measurement, and iteration.
Responsibilities
Own the lifecycle program portfolio across prospect conversion, activation, retention, repeat spend, reactivation, and expansion.
Map advertiser journeys using cohort analysis, product behavior, campaign performance, and customer feedback.
Build segmented, triggered journeys.
Lead prospect nurture and email acquisition programs.
Launch onboarding and education programs.
Coordinate delivery across email, in-product and onsite experiences, retargeting, education, and sales engagement.
Test audiences, messaging, channels, timing, frequency, and offers.
Define data signals, segmentation, instrumentation, automation, and measurement.
Maintain high standards for journey quality, contact frequency, suppression, consent, and deliverability.
Improve activation, time to first campaign, retention, repeat spend, reactivation, and expansion.
Requirements
Track record of building and leading lifecycle programs from strategy through execution, with measurable activation, retention, or customer-growth results.
Translate customer behavior into effective engagement strategies.
Build behavioral segmentation and triggered programs using product and customer signals across multiple channels.
Apply cohort analysis, funnel diagnostics, retention measurement, and experimental design.
Hands-on experience with CRM and marketing automation platforms, such as Marketo or comparable tools.
Lead cross-functional programs with Product, Engineering, Data Science, Sales, and Marketing Operations.
Set strategy and launch programs in fast-moving environments.
Experience with SMBs, self-serve products, advertising, SaaS, marketplaces, fintech, or other high-volume customer journeys.
Preferred qualifications
Experience building lifecycle programs for SMB advertisers or self-serve advertising platforms.
Track record launching onboarding and education programs.
Experience connecting email, in-product messaging, retargeting, and sales engagement.
Experience using holdout tests and cohort analysis.
Hands-on experience establishing behavioral triggers, automation, and measurement.
Experience applying AI to improve personalization, content development, and campaign analysis.
Conditions
San Francisco, CA. Hybrid schedule with in office requirement from Monday - Wednesday.