Growth Marketing Director

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Growth Marketing Director based in United States.

• Own membership acquisition, subscription revenue, engagement, and growth targets, developing annual and quarterly plans aligned with business objectives.
• Identify and develop new growth opportunities that balance member, client, and organizational priorities.
• Partner with Finance, Growth Operations, Sales, Client Relations, and business operations teams to establish targets, monitor performance, and support subscription growth initiatives.
• Lead omnichannel acquisition programs and audience segmentation strategies designed to improve targeting, engagement, and conversion.
• Manage acquisition budgets and optimize channel investment based on ROAS, CAC, LTV, and other performance metrics.
• Develop testing roadmaps to improve lead generation, enrollment, subscription conversion, and member engagement.
• Collaborate with Client Relations to develop client-ready campaigns that align with account priorities and secure stakeholder support.
• Partner with Product and UX teams to improve website and landing-page performance through A/B and multivariate testing.
• Optimize enrollment journeys, wellness experiences, and subscription pathways by identifying and removing customer friction.
• Lead CRM and lifecycle marketing strategies across email, SMS, mobile, and in-app channels.
• Develop onboarding, activation, upsell, renewal, and win-back programs to increase retention, engagement, and lifetime value.
• Analyze customer behavior and develop personalized strategies to reduce churn.
• Establish KPIs and reporting frameworks covering engagement, conversion, retention, revenue, and profitability in partnership with Marketing Analytics.
• Monitor funnel performance and customer behavior trends and use predictive and member analytics to guide investment and growth decisions.
• Prepare executive-level presentations and recommendations that clearly communicate growth strategies, performance results, insights, and next steps.
• Foster a culture of creativity, accountability, experimentation, and continuous improvement while strengthening cross-functional collaboration.

• 8+ years of experience in growth marketing, performance marketing, demand generation, subscription marketing, or a closely related discipline.
• Demonstrated success scaling subscription, membership, fitness, wellness, SaaS, healthcare, consumer services, or other engagement-driven businesses.
• Strong expertise across paid media, lifecycle marketing, CRM, conversion rate optimization, marketing analytics, and experimentation.
• Proven ability to achieve ambitious customer acquisition, subscription, and revenue objectives.
• Deep understanding of attribution, customer journeys, marketing automation, audience segmentation, and experimentation methodologies.
• Strong analytical and commercial mindset, with the ability to translate performance data into actionable growth strategies.
• Excellent cross-functional communication and collaboration skills, with experience partnering with Sales, Product, Finance, Analytics, Operations, and Client Success teams.
• Bachelor’s degree in Marketing, Business, Analytics, Communications, or a related field, or equivalent professional experience.
• Experience in fitness, health clubs, wellness, Medicare, employer health, healthcare services, or consumer subscription businesses is preferred.
• Experience marketing gym memberships, digital fitness products, wellness benefits, or healthcare services is a plus.
• Familiarity with platforms and tools such as Salesforce Marketing Cloud, Google Analytics, Looker, Tableau, Meta Ads, Google Ads, and CRM systems.
• Experience managing partnerships, referral channels, and membership marketing programs is desirable.
• Strong leadership capabilities and the ability to foster creativity, accountability, and continuous improvement across a high-performing marketing organization.

• Salary range of $114,800–$160,700, depending on qualifications, skills, competencies, and experience.
• Competitive salary with potential company bonus opportunities.
• Medical, dental, and vision insurance.
• 401(k) plan with company match.
• Generous paid time off.
• Complimentary gym membership providing access to more than 13,000 fitness locations across the United States.
• Opportunity to lead high-impact subscription growth and member engagement initiatives.
• Cross-functional exposure across marketing, product, analytics, sales, finance, client relations, and operations.
• Opportunity to shape acquisition, lifecycle, retention, and conversion strategies at scale.