About the company
Anthropic's mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole.
Responsibilities
- Define the Marketing and growth strategy, segment by segment
- Set the content direction for Claude for Knowledge Work
- Turn activation into a flywheel inside enterprise accounts
- Own the flagship acquisition and activation campaigns
- Inform the digital, social, and field motions
- Coordinate across Demand Generation, Growth, Brand, Events, Campaigns, Field Marketing, and Success
- Build and ship the work yourself as an individual contributor in year one
- Track and share progress against awareness, growth, revenue contribution, and campaign efficiency
Requirements
- Experience creating marketing programs for functional personas (e.g., Operations, Finance, Legal, Sales)
- Excel at cross-functional collaboration and driving work through influence
- Strong storytelling and content instincts with track record of flagship narrative content
- Grit and leadership with track record of driving results in high-scale environments
- Comfortable operating autonomously as an IC
- 10+ years of growth and product marketing and/or demand gen experience
- Experience marketing productivity, collaboration, or AI-powered enterprise products
Conditions
- Expectation to work from San Francisco or New York office at least 2 days a week
- Annual compensation range: $400,000 USD