About the company
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a EverPro - Senior Growth Marketing Manager based in the United States.
Responsibilities
- Own the acquisition strategy and overall growth roadmap, developing annual and quarterly plans across web, iOS, and Android.
- Prioritize growth investments based on business impact, customer acquisition economics, performance, and long-term growth potential.
- Identify new growth opportunities, challenge existing assumptions, and develop initiatives designed to unlock incremental customer acquisition.
- Manage performance across a multi-million-dollar acquisition budget covering Paid Search, Paid Social, Display, Affiliate, App Store, and emerging channels.
- Partner with Paid Media teams to define channel strategies, allocate budgets, measure performance, and continuously optimize the overall channel mix.
- Build and manage an experimentation roadmap, prioritizing high-impact tests across acquisition, landing pages, messaging, onboarding, pricing, and conversion.
- Establish an evidence-based approach to growth by using experimentation and performance data to inform decisions.
- Own acquisition forecasting and planning while partnering with Analytics on measurement, dashboards, attribution, and performance insights.
- Provide strategic direction for SEO and Growth Analytics and collaborate with Product Marketing and Lifecycle Marketing to align acquisition with broader go-to-market priorities.
- Bring cross-functional teams together around shared growth objectives and maintain focus on the initiatives with the greatest business impact.
- Present growth performance, forecasts, recommendations, and investment priorities to senior leadership, translating complex data into clear business insights.
- Represent Growth Marketing in strategic planning, budgeting, and business review processes.
Requirements
- 10+ years of experience in Growth, Performance, or Digital Marketing, ideally within SaaS, product-led growth (PLG), subscription, or similarly data-driven businesses.
- Demonstrated experience personally building and owning customer acquisition engines and delivering measurable business results.
- Experience managing significant paid media investments, with $10M+ preferred.
- Strong analytical, forecasting, experimentation, and performance optimization capabilities.
- Deep understanding of web, mobile, and app growth strategies.
- Proven ability to influence and align cross-functional teams without direct management responsibility.
- Excellent communication skills and strong executive presence, with the ability to turn complex analysis into actionable business recommendations.
- Strategic thinker who is equally comfortable developing long-term growth plans and getting hands-on with execution.
- Experience in payments, fintech, or subscription businesses is preferred.
- Experience growing mobile applications and with App Store Optimization (ASO) is preferred.
- Familiarity with lifecycle marketing platforms such as Braze, Iterable, or Customer.io is a plus.
- Experience working in a Product-Led Growth environment is preferred.
Conditions
- Remote work within the United States, with flexibility to work remotely, in-office, or in a hybrid arrangement depending on location.
- Target total compensation of $115,000–$135,000 USD per year in most U.S. locations, including base salary and bonus.
- Compensation may vary based on location, local market conditions, experience, and expertise.
- Day-one access to comprehensive health and wellness benefits.
- Annual wellness stipend.
- 401(k) plan with up to a 4% employer match and immediate vesting.
- Flexible and generous flexible time off (FTO).
- Employee Stock Purchase Program.
- Opportunity to work within a globally distributed team across multiple time zones.
- Potential travel to corporate headquarters or other office locations across North America.