Digital Communications Director

We are looking for a Director of Digital Communications to redefine how Cloudflare shows up online. In this role, you will think like a storyteller—transforming our deep data pools, research, and corporate milestones into a sophisticated, multi-platform strategy. You will oversee global social media, executive digital positioning, web-based storytelling, and community-driven engagement to build a cohesive, influential, and authentic digital brand.

• Architect the Digital Strategy: Define the overarching vision for Cloudflare’s corporate digital channels, ensuring our voice is distinct, authoritative, and deeply understood by tech-savvy audiences and enterprise buyers alike.
• Elevate Executive Positioning: Partner directly with our executive leadership team to shape and scale their personal digital brands, turning complex industry trends into compelling online narratives.
• Drive Multi-Channel Storytelling: Manage our corporate social media channels (X/Twitter, LinkedIn, YouTube, etc.) while expanding our strategic footprint into emerging platforms and technical communities.
• Bridge Tech and Culture: Translate highly complex technical milestones—from network infrastructure to post-quantum cryptography—into creative, engaging, and accessible digital content.
• Crisis & Rapid Response: Act as a critical node in our crisis management engine. When internet-scale events happen, you will ensure our digital response is swift, transparent, accurate, and aligned with our core values.
• Data-Driven Optimization: Establish robust measurement frameworks to track brand sentiment, share of voice, and engagement, continuously iterating our strategy based on hard data.

• Experience: 10+ years of experience in corporate communications, digital strategy, or brand journalism, with at least 4+ years leading high-performing digital or social teams in the B2B tech or SaaS space.
• Deep Tech Literacy: You don't need to write code, but you must be able to hold your own with engineers and product managers. You understand how the Internet works and can explain the "why" behind cloud infrastructure and cybersecurity.
• Platform Fluent: You know the algorithms, subcultures, and unwritten rules of LinkedIn, X, Reddit, YouTube, and Threads. You know what builds authentic engagement and what feels like cringe corporate noise.
• Exceptional Judgment: You possess a flawless editorial compass. You know exactly when to jump on a viral trend, when to remain serious, and how to handle sensitive geopolitical or cybersecurity issues online.
• Collaborative Leadership: Proven ability to influence cross-functional teams, from Legal and Product to Policy and Investor Relations.

• Compensation may be adjusted depending on work location. For Bay Area based hires: Estimated annual salary of $170,000 - $234,000. For New York based hires: Estimated annual salary of $163,000 - $224,000. Equity: This role is eligible to participate in Cloudflare’s equity plan. Benefits: Cloudflare offers a complete package of benefits and programs to support you and your family.