OpenAI is building the next generation of advertising for an AI-powered world.
The SMB Ads Marketing team defines how businesses discover OpenAI's advertising platform, become successful advertisers, and grow their investment over time.
Works closely with Product, Ads Engineering, Data Science, and Sales.
About the Role
Build the global content and education programs that inspire, inform and engage SMB advertisers.
Zero-to-one opportunity to shape how small businesses discover and understand advertising with OpenAI.
Turn customer needs, product capabilities and advertiser success stories into compelling content—from webinars and educational video series to case studies, industry-specific playbooks and creator-led programs.
Combines content development for SMB audiences and building effective distribution.
Responsibilities
Set the global SMB content strategy and editorial roadmap, grounded in customer needs, industry priorities, and advertiser maturity.
Create compelling customer stories, case studies, vertical playbooks, guides, videos, and thought leadership.
Launch repeatable education programs through webinars, expert sessions, workshops, and on-demand learning.
Grow audiences through owned, shared, and partner channels.
Develop creator-, expert-, and customer-led programs.
Scale programs across markets with regional teams.
Lead editorial planning, production, agencies, and creative contributors.
Measure audience quality, engagement, learning, and advertiser action with Growth, Lifecycle, and Data Science.
Requirements
10+ years of experience in content marketing, audience development, or customer education, including programs for SMBs or advertisers.
Demonstrated ownership of content creation and distribution that grows relevant audiences and drives customer action.
Strong editorial judgment and storytelling.
Experience building repeatable programs across formats such as webinars, video, customer stories, vertical playbooks, and creator-led content.
Experience leading cross-functional and partner-led distribution.
Ability to measure learning, intent, and business impact.
Ability to adapt global programs to different markets.
Hands-on writing, editing, creative briefing, and program execution.
Preferred Experience
Experience with advertising platforms, marketplaces, or technology businesses serving SMBs.
Experience in advertiser education, customer advocacy, creator partnerships, or partner-distributed learning.
Experience in both established technology organizations and startup or zero-to-one environments.
Conditions
San Francisco, CA. Hybrid schedule with in office requirement from Monday - Wednesday.