Marketing Team Leader

inDrive is a global ride-hailing and mobility platform.

• Act as the primary bridge between Initiative Leads (Aurora, Alternativa, inVision U, etc.) and the Initiative Marketing Team.
• Extract subject-matter insights from initiatives and translate them into crystal-clear, actionable creative briefs.
• Lead 360-degree campaign planning: Ensure every initiative has a living 6–12 month multi-channel communications plan.
• Orchestrate how a single brief comes to life across the entire distribution ecosystem (digital performance, organic social, PR, physical activations, and the inDrive Ad Network).
• Directly manage and balance the workload of the team.
• Own quarterly scoping and prioritization (rack-and-stack) to protect team bandwidth and ensure SLA delivery.
• Ensure clear separation between creative direction and production traffic; enable smooth trafficking of design work to the Art Director and creative team without bottlenecks.
• Act as the central point for KPI tracking, reporting, and budget transparency across all impact projects.
• Systematize marketing processes (including JIRA adoption, AI-native workflows, and playbook creation).
• Oversee performance metrics across the Distribution tier (paid media, Ad Network pipeline, localization).